adidas' Continental 80 Sneaker is Complete with Bold Detailing
adidas Originals' signature Continental 80 sneaker model is reworked with an update that is slightly edgier for a bold finish. The sneaker was originally launched back in the 80s and garnered more attention in more recent years. The shoe is updated with a zipper detail at the tongue and a classic Cloud White suede materials throughout the upper for a plush look.
This update is the perfect blend of utilitarian design language with the aesthetics of skateboarding culture. The zipper adds accessibility to the design for easy slipping on and off. The rest of the shoe includes the rounded laces, the metal eyelets the line up the medial and lateral side of the shoe, and outer eyelets on the main eyestay to look like bolted holes.
Image Credit: adidas
This update is the perfect blend of utilitarian design language with the aesthetics of skateboarding culture. The zipper adds accessibility to the design for easy slipping on and off. The rest of the shoe includes the rounded laces, the metal eyelets the line up the medial and lateral side of the shoe, and outer eyelets on the main eyestay to look like bolted holes.
Image Credit: adidas
Trend Themes
1. Utilitarian Design Language - The blend of utilitarian design language with skateboarding aesthetics opens up opportunities for disruptive innovation in the athletic footwear industry.
2. Zipper Detailing - The use of a zipper detail on the tongue presents opportunities for disruptive innovation in fastening mechanisms for sneakers and other types of footwear.
3. Cloud White Suede Materials - The plush look created by the use of Cloud White suede materials throughout the upper paves the way for disruptive innovation in materials and textures within the fashion industry.
Industry Implications
1. Athletic Footwear - The edgy suede tennis shoes present a disruptive innovation opportunity for the athletic footwear industry to incorporate utilitarian design elements while maintaining comfort and style.
2. Fashion - The use of Cloud White suede materials opens up disruptive innovation opportunities in the fashion industry to create unique and luxurious textures in various types of clothing and accessories.
3. Fastening Mechanisms - The zipper detail on the tongue of the sneakers introduces a disruptive innovation opportunity for the fastening mechanisms industry to improve convenience and functionality in footwear and other products.
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