Cartier's Panther Collection is Ferociously Luxurious
Christina Butty — May 20, 2009 — Luxury
References: cartier
Extravagantly priced and made by luxury jewelry dealer Cartier, the Panther collection is just exquisite. Made from the finest gold, diamonds, ruby and sapphires, this collection is constantly updating and innovating with the fashion times.
These jewelry pieces are extremely detailed and truly a treasure to own.
Implications - Jewelry brands have a task similar to fashion designers; to create new products that are desirable, while maintaining their design aesthetic. The company needs to maintain their image while still creating buzz. In this example, Cartier, a well-known luxurious brand, stayed true to their aesthetic of intricate detailing but managed to create an out of the ordinary product that generated buzz amongst consumers. Companies can use their selling points in collaboration with unique ideas, which ultimately has a positive impact amongst consumers.
These jewelry pieces are extremely detailed and truly a treasure to own.
Implications - Jewelry brands have a task similar to fashion designers; to create new products that are desirable, while maintaining their design aesthetic. The company needs to maintain their image while still creating buzz. In this example, Cartier, a well-known luxurious brand, stayed true to their aesthetic of intricate detailing but managed to create an out of the ordinary product that generated buzz amongst consumers. Companies can use their selling points in collaboration with unique ideas, which ultimately has a positive impact amongst consumers.
Trend Themes
1. Luxury Jewelry Trends - The trend of creating extravagant, exclusive and unique jewelry collections presents an opportunity for the luxury jewelry industry to innovate and create buzz amongst consumers.
2. Fashionable Jewelry Collections - With the evolution of fashion, jewelry collections should update and innovate with new styles, materials, and designs that suit the current market demands, presenting an opportunity for the fashion jewelry industry to create trendy and desirable products.
3. Maintaining Brand Image - In order for jewelry brands to produce cool, unique products while staying true to their design aesthetic, they need to maintain their brand image while collaborating with new and original ideas, which ultimately has a positive impact amongst consumers.
Industry Implications
1. Luxury Jewelry Industry - The luxury jewelry industry has an opportunity to innovate through extravagant, exclusive and unique designs that generate buzz amongst consumers.
2. Fashion Jewelry Industry - The fashion jewelry industry has an opportunity to remain relevant by updating and innovating new collections that are fashionable and appeal to current market trends.
3. Fashion Industry - Collaborations and fresh ideas between the fashion industry and jewelry brands present an opportunity for the two industries to create stylish and desirable products that appeal to consumers.
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