RENVI's Greek-Inspired Jewelry Takes After Classic Architectural Forms
Laura McQuarrie — November 6, 2014 — Fashion
References: renvi & coolhunting
While most Greek-inspired jewelry may include a few Greek keys or laurel leaves, these pieces from RENVI source from ancient architecture. For her jewelry line, Morgan Cleary takes cues from Roman and Greek structures, with a fresh and contemporary perspective.
As far as her choice of ancient architecture, Cleary remarks that it "Subconsciously resonates with everyone," and the strength and stability of the architecture can be translated to the role this jewelry has the potential to play as part of a closet staple. The gold and diamonds used in RENVI jewelry are ethically sourced, with a percentage of proceeds from sales going towards Marol Academy, an organization that builds educational systems for kids in South Sudan.
As far as her choice of ancient architecture, Cleary remarks that it "Subconsciously resonates with everyone," and the strength and stability of the architecture can be translated to the role this jewelry has the potential to play as part of a closet staple. The gold and diamonds used in RENVI jewelry are ethically sourced, with a percentage of proceeds from sales going towards Marol Academy, an organization that builds educational systems for kids in South Sudan.
Trend Themes
1. Ancient Architecture-inspired Jewelry - Using ancient architecture motifs as inspiration for jewelry design creates a unique and fresh perspective on classic styles.
2. Ethically Sourced Jewelry - Emphasizing the ethically sourced materials used in jewelry creation could create disruption in the jewelry industry and appeal to conscientious consumers.
3. Socially Responsible Business Practices - Supporting educational organizations through a percentage of sales could appeal to socially conscious consumers and create positive brand recognition.
Industry Implications
1. Jewelry - The jewelry industry could benefit from incorporating ethically sourced materials and unique design inspirations to appeal to modern consumers.
2. Fashion - Fashion industry professionals could take inspiration from the use of architectural motifs to create unique and eye-catching designs.
3. Social Impact - Integrating socially responsible business practices could give businesses a positive reputation and attract customers who value ethical practices.
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