Snag Tights Offers Customized Tights for Sizes 2 to 34
Grace Mahas — November 5, 2019 — Social Good
References: us.snagtights & us.snagtights
In an effort to be size and body shape inclusive, Snag Tights offers a variety of tights that fit different body types. The brand clarifies that it is "NOT a plus brand" but rather creates tights for everyone regardless of their size, shape, age, or gender. The brand offers a myriad of tights including Opaque tights that are are not see-through, Chub Rub Shorts to stop uncomfortable chaffing, Semi-Opaque Tights that offer a slight view of your skin, Sheeers & Skin Tones that showcase your natural assets, Kids for younger customers, and Maternity tights for those who are expecting.
Snag Tights is committed to environmental stewardship–none of its packagings uses plastic and the brand strives to create more sustainable tights shortly.
Snag Tights is committed to environmental stewardship–none of its packagings uses plastic and the brand strives to create more sustainable tights shortly.
Trend Themes
1. Size-inclusive Tights - Opportunities exist for creating customised tights for people of all body types and not just the plus-size market
2. Genderless Tights - Developing gender-neutral tights presents a chance for brands looking to cater to the LGBTQ+ community and trending genderless fashion
3. Sustainable Tights - Creating sustainable tights and reducing use of plastic packaging is an innovation that brands can further explore to meet customer expectations for eco-friendly products
Industry Implications
1. Fashion Retail - Retailers in the fashion industry can consider expanding size and gender offerings to improve inclusivity and attract a wide range of customers
2. E-commerce - Online retailers have the chance to incorporate customization and sustainability into their brand ethos, improving the customer experience while meeting their requirements for eco-friendliness
3. Maternity Apparel - Expanding offerings in maternity wear besides tights creates an opportunity for brands to explore the potential gap in the market and increase their market share
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