Sainsbury's Tu Breastfeeding Clothing Shares Jumpsuits & More
Laura McQuarrie — November 9, 2019 — Life-Stages
References: tuclothing.sainsburys & glamourmagazine
Inspired by the 'Can I Breastfeed In It' community Facebook group, Sainsbury's created the Tu breastfeeding clothing collection. In the social media group, mothers come together to talk about the issues they face while breastfeeding and a sneak peek of the collection was unveiled in the group.
The collection of breastfeeding clothing shares everything from shirts to jumpsuits that are stylish and don't seem to be expressly made for the purposes of feeding an infant. The fashion-forward and functional designs include wrap styles, button-down components and zips that help to make it easier for busy moms to discreetly feed on the go.
In the breastfeeding clothing collection, some of the most popular styles include corduroy shirt dresses and long-sleeve shirts with collars in various colors.
The collection of breastfeeding clothing shares everything from shirts to jumpsuits that are stylish and don't seem to be expressly made for the purposes of feeding an infant. The fashion-forward and functional designs include wrap styles, button-down components and zips that help to make it easier for busy moms to discreetly feed on the go.
In the breastfeeding clothing collection, some of the most popular styles include corduroy shirt dresses and long-sleeve shirts with collars in various colors.
Trend Themes
1. Stylish Breastfeeding Clothing - The trend of creating fashionable and functional clothing for breastfeeding moms presents an opportunity for designers to disrupt the traditional nursing wear market.
2. Fashion-forward Design for Moms - The trend of fashion-forward design for moms opens up opportunities for brands to create stylish and trendy clothing that meets the specific needs of breastfeeding women.
3. Discreet Breastfeeding Solutions - The trend of discreet breastfeeding solutions offers a chance for innovators to develop innovative designs and technologies that make it easier for moms to feed their babies on-the-go.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has the opportunity to cater to the growing market of breastfeeding women by creating fashionable and functional clothing specifically designed for their needs.
2. Baby Care - The baby care industry can tap into the demand for discreet breastfeeding solutions by developing innovative products and accessories that make it more convenient for moms to breastfeed in public.
3. Social Media Communities - The rise of online communities, such as the 'Can I Breastfeed In It' Facebook group, presents an opportunity for brands to engage with their target audience and gain valuable insights to create products that meet their needs.
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