KIND Snacks Wants You to Pay it Forward with Kindness
Katherinev123 — October 8, 2009 — Lifestyle
References: kinded & springwise
Being nice will most likely get you farther in life than if you are all sour grapes all the time. To perpetuate “random acts of kindness,” according to Springwise, New York-based KIND Snacks has launched the KINDED movement in which cards are used to remind people to be kind.
KIND Snacks encourages people to perform unexpected kind acts for others to initiate a type of pay-it-forward system. First, a person gets a card by following instructions on the KINDED website. Then, they perform a kind act for another person and when they do, they simply pass on their card to the recipient. The card says “You’ve Been KINDED” and encourages the recipient to pass on the kindness. What is really cool is that each card can be tracked online through a unique code; therefore, you can track how far your chain of kindness travels.
KIND Snacks encourages people to perform unexpected kind acts for others to initiate a type of pay-it-forward system. First, a person gets a card by following instructions on the KINDED website. Then, they perform a kind act for another person and when they do, they simply pass on their card to the recipient. The card says “You’ve Been KINDED” and encourages the recipient to pass on the kindness. What is really cool is that each card can be tracked online through a unique code; therefore, you can track how far your chain of kindness travels.
Trend Themes
1. Random Acts of Kindness - Opportunities to create products or services that inspire people to perform unexpected acts of kindness for others.
2. Pay-it-forward System - Opportunities to develop platforms or technologies that enable individuals to pass on acts of kindness and track their impact.
3. Tracking Kindness - Opportunities to create digital solutions that allow people to track the spread and impact of kind acts.
Industry Implications
1. Food and Snacks - Opportunities for snack brands like KIND to align their products with initiatives promoting kindness and social responsibility.
2. Stationery and Greeting Cards - Opportunities for card manufacturers to create special 'kindness' card lines tied to pay-it-forward movements.
3. Digital Tracking Platforms - Opportunities for technology companies to develop platforms that allow individuals to digitally track the impact of their kind acts and encourage others to participate.
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