The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
Carly Foy — June 4, 2011 — Social Good
References: noem9studio & lovelypackage
The Eos Coffee packaging designed by Noem9 Studio is a simple concept that's expanded throughout the line.
A fair trade, organic brand that prides itself on eco-friendly packaging, Eos Coffee has managed to showcase that it is socially conscious. The concept behind the name, which means Goddess of Dawn in Greek, is meant for the fresh start. The roasts range in bold flavor, with a coffee stain to represent the strength of each brew. From the Dark roast's full coffee ring to the light stain of the Justo roast, the Eos Coffee packaging has managed to capture the main message of the company: that flavor is more important than the fancy package the product comes in. The Eos Coffee packages are simple yet fitting.
A fair trade, organic brand that prides itself on eco-friendly packaging, Eos Coffee has managed to showcase that it is socially conscious. The concept behind the name, which means Goddess of Dawn in Greek, is meant for the fresh start. The roasts range in bold flavor, with a coffee stain to represent the strength of each brew. From the Dark roast's full coffee ring to the light stain of the Justo roast, the Eos Coffee packaging has managed to capture the main message of the company: that flavor is more important than the fancy package the product comes in. The Eos Coffee packages are simple yet fitting.
Trend Themes
1. Minimalist Packaging - Packaging design focuses on simplicity and minimalism while communicating brand values and product quality.
2. Eco-friendly Branding - Brands prioritize eco-friendly packaging and materials, showcasing their commitment to social responsibility and sustainability in their marketing and messaging.
3. Personalized Branding - Brands utilize personalized logos and packaging designs to create unique and memorable experiences for consumers while communicating their values and products effectively.
Industry Implications
1. Coffee Industry - Coffee brands seek innovative packaging and branding strategies to effectively communicate product quality and social responsibility while standing out in a competitive market.
2. Packaging Industry - Packaging companies explore new methods of creating minimalist yet effective packaging designs that accomplish the goals of their clients and communicate product quality and values.
3. Sustainability Industry - Companies specialized in sustainability work with brands to create eco-friendly packaging solutions that are effective in communicating brand values while minimizing environmental impact.
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