This Made-By Website Tracks Textiles Transparently
Jordan M — January 25, 2011 — Social Good
References: made-by.org
European nonprofit organization Made-By has recently unleashed their latest version of the Made-By website, with hopes that it will bring an unparalleled level of transparency to the environmental and social business practices of clothing retailers around the globe.
The site allows users to follow the production chains of their favorite companies in order to clearly and easily see how they score in terms of their ethical and environmental practices. With an easy interface and plenty of data to access, the Made By website offers customers increased clarity on the issues that matter most. Those companies who are currently working with Made By to step up their games also have the option of sporting the Blue Button Label, so definitely keep your eyes out for these socially conscious brands.
The site allows users to follow the production chains of their favorite companies in order to clearly and easily see how they score in terms of their ethical and environmental practices. With an easy interface and plenty of data to access, the Made By website offers customers increased clarity on the issues that matter most. Those companies who are currently working with Made By to step up their games also have the option of sporting the Blue Button Label, so definitely keep your eyes out for these socially conscious brands.
Trend Themes
1. Conscientious Clothes-tracking - Promoting transparency in clothing production chains via an easy-to-use interface and informative data.
2. Environmental and Social Business Practices - Encouraging ethical and sustainable operation and production across the fashion industry.
3. Socially Conscious Brands - Encouraging companies to work with Made-By and gain credibility with the Blue Button Label.
Industry Implications
1. Fashion and Apparel - Improving the ethical and environmental practices of clothing retailers worldwide.
2. Sustainability and Environmentalism - Facilitating transparency in sustainable and ethical business practices.
3. Retail and Consumer Goods - Enabling consumers to make informed choices by providing a comprehensive overview of products' production processes.
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