Understand the Trends Shaping Today's Socially Conscious Consumer
Katherinev123 — December 22, 2010 — Social Good
References: trendreports
Trend Hunter’s Social Good Trend Report includes the major social trends affecting today’s consumer, with topics ranging from charities and animal rights to social business initiatives and activist groups like PETA. As the values and ethics of brands become an increasing consideration of consumers in their purchasing decisions, it is imperative for businesses to understand the trends shaping today’s socially conscious world.
Including trends like Eco Schooling, Fairytale Realism and Illustrated Awareness, our crowdsourced research is for any brand looking for insight into today’s social arena. Whether you are a company aiming to promote yourself through social activism and business ethics, or an activist group about to unleash a new awareness campaign or charity event, our research will guide you through this constantly changing social environment.
Our Social Trend Report will reveal the changes stemming from the increase in socially aware consumers, and what some brands and activist organizations are doing to appeal to this market segment.
Including trends like Eco Schooling, Fairytale Realism and Illustrated Awareness, our crowdsourced research is for any brand looking for insight into today’s social arena. Whether you are a company aiming to promote yourself through social activism and business ethics, or an activist group about to unleash a new awareness campaign or charity event, our research will guide you through this constantly changing social environment.
Our Social Trend Report will reveal the changes stemming from the increase in socially aware consumers, and what some brands and activist organizations are doing to appeal to this market segment.
Trend Themes
1. Eco Schooling - Opportunity for brands to develop eco-friendly and sustainable products for schools and educational institutions.
2. Fairytale Realism - Opportunity for brands to connect with socially conscious consumers by promoting realistic fairy tale depictions and diverse representation in media and advertising.
3. Illustrated Awareness - Opportunity for brands to collaborate with artists and illustrators to create visually appealing and impactful social awareness campaigns.
Industry Implications
1. Education - Increased demand for eco-friendly and socially conscious products in schools and educational institutions.
2. Media and Advertising - Opportunity for increased diversity and socially conscious themes in media and advertising to cater to socially conscious consumers.
3. Nonprofit and Activism - Opportunity for nonprofits and activist groups to collaborate with brands and artists to create effective and visually appealing awareness campaigns.
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