Divine Chocolate in Ghana Makes Sweet Fair Trade Treats
annaOMline — August 29, 2009 — Social Good
References: divinechocolateusa
Divine Chocolate is a farmer-owned fair trade chocolate company that keeps hundreds of cocoa cultivators in Ghana employed, uses earth-friendly growing methods, and puts its proceeds towards medical care, education, and clean drinking water for the locals.
Divine Chocolate treats are simply decadent, and their luxe packaging proves that fair trade and eco-friendly products don't have to look cheap.
Implications - As the eco-friendly concept is so thoroughly integrated into today's global community, it can be expected that local areas are aiming to do the same within their own localities. This is definitely a precursor to how smaller communities are also aiming towards a larger goal -- to become more environmentally aware to the deteriorating planet.
Divine Chocolate treats are simply decadent, and their luxe packaging proves that fair trade and eco-friendly products don't have to look cheap.
Implications - As the eco-friendly concept is so thoroughly integrated into today's global community, it can be expected that local areas are aiming to do the same within their own localities. This is definitely a precursor to how smaller communities are also aiming towards a larger goal -- to become more environmentally aware to the deteriorating planet.
Trend Themes
1. Eco-friendly Local Initiatives - Smaller communities are aiming towards becoming more environmentally aware and implementing eco-friendly practices within their localities.
2. Fair Trade Luxury Packaging - Fair trade and eco-friendly products can have luxurious packaging, challenging the assumption that sustainable products look cheap.
3. Farming-based Social Enterprises - Farmer-owned fair trade companies like Divine Chocolate in Ghana create opportunities for sustainable farming while supporting local communities through healthcare, education, and clean water initiatives.
Industry Implications
1. Local Sustainability Initiatives - The rise of eco-friendly local initiatives creates opportunities for businesses providing sustainable products and services within smaller communities.
2. Luxury Packaging - The demand for fair trade products with luxurious packaging opens up opportunities for packaging companies to provide eco-friendly, premium packaging solutions.
3. Social Enterprise - The success of farmer-owned fair trade companies highlights the potential of socially-focused enterprises to combine profit-making with community development and sustainability goals.
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