Trish Smith Found Everything for Her Wedding & She Wasn't Engaged
Jacqueline Baker — April 16, 2012 — Lifestyle
Meet Trish Smith. This soon-to-be bride developed approximately 90% of her big day on the popular social networking website Pinterest. Forget about having to sift through countless wedding binders and magazines! Pinterest is making wedding planning easy. With just the click of a new pin or the re-pin of someone else's post, Pinterest allows future brides to plan their big day years in advanced!
Brides are finding it much easier to organize their ideas on a mapped-out bulletin board, rather than on filling up several handwritten pages. It is no wonder that this social networking tool is changing the industry for planners and magazines when brides, such as Trish Smith, are finding everything they need online. But don’t get your hopes too high though! Just because Pinterest is making wedding planning far from difficult, it doesn’t mean there isn’t a lot of work to do up until the big “I do!”
Brides are finding it much easier to organize their ideas on a mapped-out bulletin board, rather than on filling up several handwritten pages. It is no wonder that this social networking tool is changing the industry for planners and magazines when brides, such as Trish Smith, are finding everything they need online. But don’t get your hopes too high though! Just because Pinterest is making wedding planning far from difficult, it doesn’t mean there isn’t a lot of work to do up until the big “I do!”
Trend Themes
1. Virtual Wedding Planning - The rise of digital platforms like Pinterest means brides can plan all aspects of their wedding years in advance, presenting an opportunity for companies to invest in AI-powered virtual wedding planning tools.
2. Social Media Influencer Marketing for Weddings - Wedding planners and photographers can use social media platforms like Pinterest to showcase their work, establish themselves as thought leaders in the space and reach brides-to-be with disposable incomes.
3. Personalized Wedding Services - With access to a wide range of wedding inspiration, brides may be more inclined to demand personalized services for their big day, creating an opportunity for small businesses to fill a niche with bespoke products and services.
Industry Implications
1. Wedding Planning - Wedding planners can leverage digital platforms to offer virtual wedding planning services to brides-to-be who prefer to plan their weddings from the comfort of their homes.
2. Wedding Photography - Wedding photographers can establish themselves as thought leaders in the space by using social media platforms like Pinterest to showcase their work and reach millennials planning their weddings.
3. Wedding Catering - Wedding caterers can leverage the trend of personalized wedding services by offering bespoke menu options that cater to specific tastes and dietary requirements.
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