Pebbles is Launching a Social Media Series to Support Creators
Daniel Johnson — April 20, 2020 — Marketing
References: prnewswire & mobilemarketer
Pebbles cereal is launching a social media series that is intended to support young creators. The video series was created in collaboration with Post Consumer Brands, a company that does marketing for Pebbles Cereal. The series is titled ‘Daily Yaba Dabba Doo,’ and it will be launched on Facebook, Instagram and the company’s website for a duration of 30 days.
The series will consist of videos that demonstrate different activities that kids can do with limited items at home. Additionally, the activities will require limited adult supervision. Different kinds of content will be shown by artists, dancers, chefs, magicians and more. Each of the content creators will receive $1,500 for participating.
Image Credit: Post Consumer Brands
The series will consist of videos that demonstrate different activities that kids can do with limited items at home. Additionally, the activities will require limited adult supervision. Different kinds of content will be shown by artists, dancers, chefs, magicians and more. Each of the content creators will receive $1,500 for participating.
Image Credit: Post Consumer Brands
Trend Themes
1. Branded Educational Videos for Kids - Branded educational videos for kids can be a highly effective way for companies to support young creators, build brand loyalty, and reach new audiences.
2. Social Media as a Platform for Branded Content - As social media platforms continue to rise in popularity, utilizing them for branded, educational content can offer disruptive innovation opportunities for companies looking to increase brand awareness and engagement with consumers.
3. Providing Low-cost Activities for Kids - Creating and promoting low-cost activities for kids can offer a disruptive innovation opportunity for companies looking to support families during difficult economic times and build trust with consumers.
Industry Implications
1. Food and Beverages - Companies in the food and beverage industry could benefit from creating educational content and partnering with creators to promote their products in a fun and engaging way for kids.
2. Media and Entertainment - The media and entertainment industry can utilize social media platforms to produce educational content for kids and create brand loyalty among young audiences.
3. Toys and Games - Companies in the toy and game industry could benefit from partnering with creators to promote low-cost activities for kids that complement their products, creating a positive brand association and increased sales.
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