Dairy Queen's New Play at Home Website Features Activities for Kids
Katherine Pendrill — April 15, 2020 — Marketing
References: dqplayathome & delish
In an effort to help parents keep their kids entertained while sheltering in place, the brand has rolled out a new website called 'Play at Home.'
Play at Home is essentially a virtual day camp for kids. As the brand explains on the website, DQ Camp-In is "the happiest, friendliest, most fun campsite in all the great indoors—where the wildest shadow puppet adventure awaits in your very own living room." To keep kids entertained and occupied, the site features tons of downloadable activities, including a shadow puppet storybook that explains how to make different shadow puppet creatures, a playbook of indoor games that includes hot potato and spoon relay, and a five-page coloring book that can be printed off.
Image Credit: Dairy Queen.
Play at Home is essentially a virtual day camp for kids. As the brand explains on the website, DQ Camp-In is "the happiest, friendliest, most fun campsite in all the great indoors—where the wildest shadow puppet adventure awaits in your very own living room." To keep kids entertained and occupied, the site features tons of downloadable activities, including a shadow puppet storybook that explains how to make different shadow puppet creatures, a playbook of indoor games that includes hot potato and spoon relay, and a five-page coloring book that can be printed off.
Image Credit: Dairy Queen.
Trend Themes
1. Virtual Day Camps - Brands can create and promote virtual day camps for kids, offering interactive and engaging activities that can be accessed remotely.
2. Downloadable Activities - Creating original and branded downloadable activities such as coloring books, workbooks and puzzles is an excellent way for businesses to engage with customers.
3. Online Playgrounds - Developing online playgrounds or gathering social media audience for companies to virtually engage with children and families may lead to higher brand loyalty in the future.
Industry Implications
1. Entertainment - The entertainment industry can develop digital tools to offer experiences for families who are looking for an alternative option for entertainment.
2. Food - Food companies can curate activities and entertainment options for families to enjoy at home while using their products or services.
3. Consumer Goods - Consumer goods brands can provide digital content that can entertain families while staying at home, also helping to improve their brand image and strengthen customer ties.
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