See How Sharing Habits Define You in Social Stereotypes
Elise Ying-Hei Ho — November 25, 2012 — Social Media
References: visual.ly
They used to say you are what you eat, but that’s no longer the case according to the Social Stereotypes infographic.
With the increasing amount of social media usage along with blooming trends that are creating new social outlets, social stereotypes are no longer a myth but becoming the truth and identity of many of its users. The infographic dissects the demographics of each platform as well as the most common activities by its users, revealing what makes and breaks certain individuals’ online image such as over-sharing, inappropriate comments as well free publicity from check-ins and comments. As is common with stereotypes, this does not apply for all users. However, extreme caution should be used since many employers are not reviewing potential employees’ exposure and online image via these platforms.
With the increasing amount of social media usage along with blooming trends that are creating new social outlets, social stereotypes are no longer a myth but becoming the truth and identity of many of its users. The infographic dissects the demographics of each platform as well as the most common activities by its users, revealing what makes and breaks certain individuals’ online image such as over-sharing, inappropriate comments as well free publicity from check-ins and comments. As is common with stereotypes, this does not apply for all users. However, extreme caution should be used since many employers are not reviewing potential employees’ exposure and online image via these platforms.
Trend Themes
1. Social Stereotypes - Identifying and analyzing social stereotypes based on online behavior can provide insights into consumer preferences and behavior patterns.
2. Demographic Analysis - Utilizing demographic data from different social media platforms can help businesses tailor their marketing strategies and target specific customer segments.
3. Online Image Management - The increasing importance of online image management highlights opportunities for digital reputation management services and tools.
Industry Implications
1. Social Media - Social media platforms can leverage the insights from social stereotypes to enhance user experience and engagement.
2. Marketing and Advertising - The demographic analysis of social media platforms can enable marketers to create more targeted and personalized campaigns.
3. Digital Reputation Management - The demand for services and tools to manage and improve online image presents growth opportunities in the digital reputation management industry.
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