Fibers Shows Different Types of People Based on Clothing Choice
Kevin Young — June 6, 2012 — Marketing
References: fibers & laughingsquid
For the guy that wears the 'I'm With Stupid' t-shirt to the fabulous man with a v-neck so low it's almost at his belly button, Fibers has created a chart that puts everyone in their place.
Fibers is a custom t-shirt company that has found a way to stereotype the culture of t-shirts and those who regularly sport them. From the geeks to the rockstars and the sport jocks, everyone has a category that speaks of them.
Too often we see shirts that are cliche and that look as if they were bought from a souvenir shop on Canal Street in New York City. Others wearing shirts with graphics directed towards causes such as LGBT or politcal issues are labeled in this chart as 'cause and pride.' Among the list of Fibers' categories are 'brand enthusiasts,' 'ill-fitting,' 'the free t-shirts' and more.
Fibers is a custom t-shirt company that has found a way to stereotype the culture of t-shirts and those who regularly sport them. From the geeks to the rockstars and the sport jocks, everyone has a category that speaks of them.
Too often we see shirts that are cliche and that look as if they were bought from a souvenir shop on Canal Street in New York City. Others wearing shirts with graphics directed towards causes such as LGBT or politcal issues are labeled in this chart as 'cause and pride.' Among the list of Fibers' categories are 'brand enthusiasts,' 'ill-fitting,' 'the free t-shirts' and more.
Trend Themes
1. T-shirt Stereotyping - Fibers' chart highlights a trend of categorizing people based on their t-shirt choices, opening up opportunities for personalized t-shirt designs.
2. Personalized T-shirts - There's an opportunity for custom t-shirt companies to offer more personalized designs based on the stereotypes established by Fibers' chart.
3. Anti-cliche T-shirts - There's a trend towards more unique and anti-cliche t-shirt designs, which could lead to disruptive innovation in the t-shirt industry.
Industry Implications
1. Custom T-shirt Industry - Fibers' chart and the trend towards personalized t-shirts presents an opportunity for growth and innovation within the custom t-shirt industry.
2. Fashion Industry - The trend towards anti-cliche and personalized t-shirts could disrupt the traditional fashion industry and shift consumer preferences towards more individualized clothing choices.
3. Graphic Design Industry - As consumers seek more unique and personalized t-shirt designs, there's an opportunity for innovation and growth within the graphic design industry.
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