The 'Pizza Parka' Spotlights Innovations in Pizza Hut's New Delivery Pouch
Laura McQuarrie — October 12, 2017 — Marketing
References: pizzahut & prnewswire
To show off the impressive new features of its all-new oven hot delivery system, Pizza Hut released the limited-edition Pizza Parka, which features the same materials as the hot pouches.
The Pizza Parka includes a "weather-resistant outer crust," a pocket for easy smartphone ordering, triple-layer insulation with 3M Thinsulate, heat-sealed seams, an inner pocket for pizza and more. The quirky winter parka is designed to endure the same harsh conditions that Pizza Hut's pizzas go through to get to a customer's front door.
Alongside an innovative new pizza delivery pouch, the oven hot delivery system from Pizza Hut also introduces a proprietary delivery network algorithm, which will be used to calculate how long a Pizza Hut delivery will take, while also factoring in the weather, traffic conditions and construction.
The Pizza Parka includes a "weather-resistant outer crust," a pocket for easy smartphone ordering, triple-layer insulation with 3M Thinsulate, heat-sealed seams, an inner pocket for pizza and more. The quirky winter parka is designed to endure the same harsh conditions that Pizza Hut's pizzas go through to get to a customer's front door.
Alongside an innovative new pizza delivery pouch, the oven hot delivery system from Pizza Hut also introduces a proprietary delivery network algorithm, which will be used to calculate how long a Pizza Hut delivery will take, while also factoring in the weather, traffic conditions and construction.
Trend Themes
1. Pizza Delivery Innovations - Pizza delivery companies can explore integrating new features such as weather-resistant packaging and proprietary delivery algorithm to improve customer experience.
2. Quirky Branded Merchandise - Brands can explore creating unique branded merchandise that showcases the features of their products or services.
3. Weather-resistant Apparel - Fashion companies can look into creating clothing that is designed to withstand harsh weather conditions, catering to those who need to be outdoors for long periods of time.
Industry Implications
1. Food Delivery - Food delivery companies can incorporate similar innovations to enhance their delivery system and stand apart from the competition.
2. Retail - Retail companies can explore creating branded merchandise that highlights the features of their products.
3. Outdoor Apparel - Outdoor apparel companies can create clothing that can withstand harsh climates and improve the experience of people who love the outdoors.
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