Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Pedestrian-Protecting Autonomous Vehicles

Clean the Sky - Positive Eco Trends & Breakthroughs

'Waymo' Could Soften Itself If It Detects a Collision

— August 15, 2017 — Autos
Waymo, Google's self-driving car could feature a design that allows the vehicle to soften itself if it detects a potential collision with a pedestrian.

Even though research suggests that autonomous vehicles would contribute to a decrease in road collisions, accidents are still bound to happen, and any time there's a car involved, it could be fatal. To ensure optimal safety for not just its drivers, but everyone, Waymo developers are working on securing a patent that allows the car's exterior to "alter its rigidity" when it detects its about to hit a pedestrian. The car will do so through elements embedded within it, called "tension members." When the car detects a potential collision, a signal will be sent to these tension members, prompting the car to alter the "hardness" of its panels.
Trend Themes
1. Pedestrian-safe Autonomous Vehicles - As self-driving cars become more commonplace, the focus will shift to developing new safety features to protect pedestrians and other vulnerable road users.
2. Adaptive Car Design - The use of embedded tension members to alter a car's rigidity highlights the potential for future car designs to be more adaptable and responsive to their environment.
3. Patented Safety Technology - Waymo's patent signals a push in the industry to develop unique safety features that give companies a competitive edge in the self-driving car market.
Industry Implications
1. Automotive Manufacturing - The development of pedestrian-protecting features presents opportunities for the automotive industry to enhance their designs, making their vehicles more attractive to safety-conscious consumers.
2. Autonomous Vehicle Technology - In the race to develop the most advanced autonomous vehicle technology, safety features such as pedestrian protection will become a key area of competition.
3. Public Transportation - With increasing interest in autonomous public transportation, the development and incorporation of safety features will be crucial to gaining public trust and acceptance of these new technologies.
1.7
Score
Popularity
Activity
Freshness