BigMouth Inc's Instagrammable Pool Float is Targeted at Millennials
Ellen Smith — May 25, 2017 — Pop Culture
References: bigmouthinc & incrediblethings
BigMouth Inc is making avocado pool floats that are making a splash among Millennials.
Thanks to social media, a day spent poolside is no longer complete without a giant, luxury pool float to Instagram. Typically seen lounging on pink flamingos, or white swans, celebrities have created a niche market for novelty pool toys, influencing Millennials everywhere to explore wacky and eccentric designs, including those shaped like pizza or watermelon slices.
Considering the popularity of the staple fruit, it's no surprise that avocados are the newest addition to the luxury floats, creating the perfect accessory for summer Instagram posts. BigMouth Inc's avocado pool float features half an avocado with the pit removed, creating the perfect shape for a poolside lounger.
Thanks to social media, a day spent poolside is no longer complete without a giant, luxury pool float to Instagram. Typically seen lounging on pink flamingos, or white swans, celebrities have created a niche market for novelty pool toys, influencing Millennials everywhere to explore wacky and eccentric designs, including those shaped like pizza or watermelon slices.
Considering the popularity of the staple fruit, it's no surprise that avocados are the newest addition to the luxury floats, creating the perfect accessory for summer Instagram posts. BigMouth Inc's avocado pool float features half an avocado with the pit removed, creating the perfect shape for a poolside lounger.
Trend Themes
1. Novelty Pool Floats - Creating unique and eccentric designs for pool floats is a disruptive innovation opportunity.
2. Social Media Influence - Leveraging the power of social media to popularize and market pool floats is a disruptive innovation opportunity.
3. Instagrammable Accessories - Developing pool floats specifically designed for Instagram-worthy posts is a disruptive innovation opportunity.
Industry Implications
1. Recreation and Leisure - Innovating within the recreation and leisure industry to create unique and eye-catching pool floats is a disruptive innovation opportunity.
2. Social Media Marketing - Exploring new strategies in social media marketing to promote and sell pool floats is a disruptive innovation opportunity.
3. Social Media Influencer Partnerships - Collaborating with social media influencers to endorse and showcase pool floats is a disruptive innovation opportunity.
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