JetBlue's 'Pie in the Sky' Delivers Authentic NYC Pizza to LA
Laura McQuarrie — May 3, 2018 — Marketing
References: jetblue.pizza & foodandwine
For a limited time, pizza lovers on the west coast who are craving an authentic New York slice will be able to indulge through JetBlue's 'Pie in the Sky' program. As part of the initiative, residents in select areas of Los Angeles will be able to order a16-inch cheese or pepperoni pizza and have it flown directly to them from Patsy’s Pizzeria in Harlem.
The extremely limited time promotion will only be running from May 9th to 11th, with just 350 pizzas up for grabs each day on a first come, first served basis.
Upon ordering a pizza, a customer will be notified that their pizza is en route and they will be able to track it via the Pie in the Sky website.
The extremely limited time promotion will only be running from May 9th to 11th, with just 350 pizzas up for grabs each day on a first come, first served basis.
Upon ordering a pizza, a customer will be notified that their pizza is en route and they will be able to track it via the Pie in the Sky website.
Trend Themes
1. Long-distance Food Deliveries - The trend of delivering food from one location to another over long distances is growing, creating opportunities for innovative delivery practices.
2. Limited Time Offer Promotions - Promoting short-term, limited quantity offers generates hype and excitement for products and services, which can create disruptive branding and marketing opportunities.
3. Real-time Delivery Tracking - Real-time delivery tracking, like JetBlue's Pie in the Sky program, enhances customer experience by providing transparency and reducing anxiety about delivery times and locations.
Industry Implications
1. Food Delivery - The food delivery industry is ripe for innovation and disruption as technology offers new options for quicker and more efficient delivery, particularly over longer distances.
2. Airlines - Airlines can benefit from partnering with food and beverage companies for in-flight offerings and limited-time promotions, like JetBlue's Pie in the Sky program.
3. Marketing and Advertising - Marketing and advertising companies can use limited-time promotions like JetBlue's Pie in the Sky program as a strategy to create buzz and generate hype around products and services.
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