Bart Hess Created the Body-Bending Epistēmē Project for Aesop
References: aesop & design-milk
Bart Hess is a Dutch conceptual artist and his latest project is the Epistēmē video installation for skincare label Aesop. The piece is much like Hess' classic work as it offers a mind-bending vision of the human body. Blurring the lines of what's real and what is unreal, technological elements are infused to show the human body as something that is potentially incomplete. The video spans out to over sixty meters and experiments on the line that separates reality and digital touchups. The word Epistēmē is an Ancient Greek term that translates to "knowledge and understanding," which is an indirect recall of Aesop's line of care products.
The Epistēmē video installation combines movement, form and color on top of an ambient soundscape by Ricky van Broekhoven. It exhibits the skin as something of a biological interface that lies between the body and the environment. Visually, paper, foil laters, film and watercolor are digitally enhanced to transform real movements and encounters to a video time-lapse sequence.
The Epistēmē video installation combines movement, form and color on top of an ambient soundscape by Ricky van Broekhoven. It exhibits the skin as something of a biological interface that lies between the body and the environment. Visually, paper, foil laters, film and watercolor are digitally enhanced to transform real movements and encounters to a video time-lapse sequence.
Trend Themes
1. Body-bending Video Installations - Opportunity to explore the intersection of technology and body movement to create immersive video installations.
2. Blurring Realities - Opportunity to blend reality and digital elements to create a surreal and thought-provoking experience.
3. Biological Interfaces - Opportunity to use skin as a canvas and explore the boundaries between human biology and technology.
Industry Implications
1. Art and Design - Opportunity for artists and designers to experiment with new mediums and create innovative installations.
2. Beauty and Skincare - Opportunity for skincare brands to use unique and immersive experiences to showcase their products.
3. Technology and Digital Media - Opportunity for technologists and digital media experts to experiment with the latest technology to create immersive experiences.
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