This Audi Clothes Iron is Conceptually Modern and Efficient
Michael Hemsworth — December 12, 2016 — Art & Design
References: yankodesign
Drawing inspiration from the supercars created by the brand, the Audi clothes iron is the design work of Jaehyuk Lim and features a space-age aesthetic that's truly beyond modern.
The sculptural aesthetic of the Audi iron puts a focus on how traditional products are being upscaled with luxury design in order to satisfy the growing market for high-end goods. The Audi iron features a built-in recessed LED strip that illuminates when the unit is switched on as well as acting as a temperature indicator to let you know when it's ready for use or storage.
The conceptual Audi clothes iron is dark and demure in design, and identifies how a brand could foray into different markets in order to help satisfy a growing demand for lifestyle items.
The sculptural aesthetic of the Audi iron puts a focus on how traditional products are being upscaled with luxury design in order to satisfy the growing market for high-end goods. The Audi iron features a built-in recessed LED strip that illuminates when the unit is switched on as well as acting as a temperature indicator to let you know when it's ready for use or storage.
The conceptual Audi clothes iron is dark and demure in design, and identifies how a brand could foray into different markets in order to help satisfy a growing demand for lifestyle items.
Trend Themes
1. Luxury-designed Products - Upscaling traditional products with luxury design to cater to the high-end market presents disruptive innovation opportunities.
2. Sculptural Aesthetics - Utilizing unique and visually appealing designs in everyday products can create disruptive innovations by capturing consumer attention.
3. Brand Diversification - Exploring different markets and expanding product offerings can lead to disruptive innovation by satisfying growing demand for lifestyle items.
Industry Implications
1. Home Appliances - Integrating luxury designs and unique aesthetics into home appliances can drive disruptive innovation in the industry.
2. Fashion - Collaborating with luxury brands and applying their design aesthetics to fashion items presents disruptive innovation opportunities in the industry.
3. Automotive - Expanding automotive brands into lifestyle products like clothes irons can disrupt the industry by tapping into new consumer markets.
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