The Arlo Skye Audi Carry-on Pays a Quiet Tribute to German Engineering
Michael Hines — March 22, 2017 — Autos
The Arlo Skye Audi carry-on is the definition of subtlety. Design-focused luggage company Arlo Skye teamed up with Audi to put a slight twist on its smart carry-on. Unlike some other automakers, the German company chose not to slap its logos all over the place. Instead, the only hint that this piece of Arlo Skye luggage was created in partnership with Audi is its red stitching.
That red color is a signature of Audi's and appears in many of its cars. The Arlo Skye Audi carry-on is notable in that it takes a true fan of the company's cars to make the connection and realize the collaboration. This exercise in cross-branding isn't exactly the norm yet but don't be shocked if it starts to become more mainstream, especially among companies that sweat design details.
That red color is a signature of Audi's and appears in many of its cars. The Arlo Skye Audi carry-on is notable in that it takes a true fan of the company's cars to make the connection and realize the collaboration. This exercise in cross-branding isn't exactly the norm yet but don't be shocked if it starts to become more mainstream, especially among companies that sweat design details.
Trend Themes
1. Subtle Brand Collaboration - The Arlo Skye Audi carry-on showcases the potential for subtle collaborations between brands, where shared values and design details are emphasized over logos.
2. Minimalist Design Branding - The use of red stitching as the only branding element in the Arlo Skye Audi carry-on highlights the trend of minimalist design branding, where subtlety and elegance take precedence.
3. Exclusive Fan Merchandise - The Arlo Skye Audi carry-on exemplifies the growing trend of creating exclusive merchandise for passionate fans, providing a unique opportunity for brands to tap into niche markets.
Industry Implications
1. Luggage & Travel Accessories - The collaboration between Arlo Skye and Audi opens up new possibilities for the luggage and travel accessories industry to create unique, co-branded products that cater to discerning customers.
2. Automotive - The Arlo Skye Audi carry-on showcases how automotive companies can explore innovative branding opportunities by partnering with lifestyle brands to create subtle, high-quality merchandise for their customers.
3. Retail & Fashion - The trend of subtle brand collaborations seen in the Arlo Skye Audi carry-on presents retail and fashion companies with the chance to develop limited-edition products that resonate with brand enthusiasts.
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