The Tattersall Distilling Salty Dog is Citrusy and Refreshing
Michael Hemsworth — March 26, 2020 — Marketing
References: tattersalldistilling & bevnet
The Tattersall Distilling Salty Dog ready-to-drink cocktail is a new premixed product from the distillery that's arriving just in time for warmer weather to address consumer interest in lighter libations for summer. The drink is available on store shelves now and features distilled grapefruit peel, ginger and juniper with the brand's vodka. This is then blended with fresh grapefruit juice and salt to deliver an exceptionally refreshing, citrusy and salty flavor profile for consumers to enjoy.
The Tattersall Distilling Salty Dog ready-to-drink cocktail was boasted by Founder and Chief Operator of Tattersall Distilling Dan Oskey who said, "The Salty Dog is a famous cocktail dating back to the 1950s that traditionally consists of vodka and grapefruit juice served over the rocks with a salted rim. We serve a more complex version in our cocktail room that our customers love. Now we’ll have the chance to share it with even more people across the country and we can’t wait to see how they mix it up.”
The Tattersall Distilling Salty Dog ready-to-drink cocktail was boasted by Founder and Chief Operator of Tattersall Distilling Dan Oskey who said, "The Salty Dog is a famous cocktail dating back to the 1950s that traditionally consists of vodka and grapefruit juice served over the rocks with a salted rim. We serve a more complex version in our cocktail room that our customers love. Now we’ll have the chance to share it with even more people across the country and we can’t wait to see how they mix it up.”
Trend Themes
1. Premixed Cocktails - The rise in premixed cocktails offers opportunities for manufacturers to create convenient, ready-to-drink options for consumers seeking convenience and variety.
2. Lighter Libations - The demand for lighter, refreshing cocktails during the summer presents an opportunity for distilleries and beverage companies to develop low-alcohol or low-calorie options that cater to health-conscious consumers.
3. Grapefruit Flavors - The popularity of grapefruit-infused cocktails allows for innovative partnerships between distilleries and citrus suppliers to create unique flavor profiles and capitalize on the citrus trend in the beverage industry.
Industry Implications
1. Ready-to-drink Beverages - The premixed cocktail trend opens up opportunities for beverage companies to expand their ready-to-drink offerings, catering to consumers looking for instant enjoyment without the need for complicated mixology.
2. Distilleries - Distilleries can seize the opportunity to create their own line of premixed cocktails, leveraging their expertise in crafting high-quality spirits to deliver convenient and indulgent drinking experiences for customers.
3. Citrus Suppliers - As grapefruit flavors gain popularity, citrus suppliers can collaborate with distilleries and beverage companies to provide unique and high-quality grapefruit ingredients, tapping into the growing demand for citrus-infused drinks.
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