'Personals' is Based on Lesbian Magazines of the 80s and 90s
References: kickstarter & fastcodesign
Dating apps may be popular when it comes to app store downloads, but you'd be hard-pressed to find someone who didn't have a few choice words about the notoriously vapid platforms, so 'Personals' is working to make online dating a little more interesting -- at least for the queer community. The in-development site is based on the personals section of a lesbian magazine from the 80s and 90s called 'On Our Backs', and it thus prioritizes wit while eliminating pictures altogether.
'Personals' is all about language. As a site for the queer community, it recognizes that language is a sort of code people in the community uses to identify themselves to one another. That said, the descriptions will be limited to 45 words, so terse descriptions are essential.
'Personals' is all about language. As a site for the queer community, it recognizes that language is a sort of code people in the community uses to identify themselves to one another. That said, the descriptions will be limited to 45 words, so terse descriptions are essential.
Trend Themes
1. Text-only Dating - Creating dating platforms that prioritize text-based communication over visual content, offering a more meaningful and connected online dating experience.
2. Queer-focused Dating - Developing dating platforms specifically catering to the queer community, providing a safe and inclusive space for individuals within this demographic.
3. Revival of Retro Influences - Bringing back elements from past eras, such as incorporating the style and format of old-school lesbian magazines, to add a nostalgic and unique touch to modern platforms.
Industry Implications
1. Online Dating - Exploring innovative approaches within the online dating industry to enhance user experience and cater to specific communities.
2. LGBTQ+ Community Services - Developing specialized products and services tailored to the needs and preferences of the LGBTQ+ community, fostering inclusivity and representation.
3. Media and Publishing - Utilizing nostalgic elements from the past in modern media and publishing platforms to differentiate and engage with target audiences.
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