Björn Ewers Showcases Neon Typography with the Help of a Professional Yogi
Megan Facciuolo — May 23, 2014 — Lifestyle
References: behance.net & designtaxi
Björn Ewers, a German photographer from Studio 314, teamed up with cmykay to create a vibrant yoga photography series that combines the modern form of exercise with an 80s aesthetic.
The series, titled 'Yoga To The Core,' features yogi Lena Fishman performing multiple yoga positions, which are much more complex than the downward dog, in front of neon-lit typographic signs. She can be seen in numerous handstand positions, in the splits and holding up her entire body's weight with only the palms of her hands. The signs behind her vividly reads yoga-promoting terms like 'I bend so I don't break,' 'Yoga to the core' and 'Yoga every damn day.'
Her clothes, the background and the neon typography come together perfectly and give the illusion of an 80s disco or aerobics class.
The series, titled 'Yoga To The Core,' features yogi Lena Fishman performing multiple yoga positions, which are much more complex than the downward dog, in front of neon-lit typographic signs. She can be seen in numerous handstand positions, in the splits and holding up her entire body's weight with only the palms of her hands. The signs behind her vividly reads yoga-promoting terms like 'I bend so I don't break,' 'Yoga to the core' and 'Yoga every damn day.'
Her clothes, the background and the neon typography come together perfectly and give the illusion of an 80s disco or aerobics class.
Trend Themes
1. Neon Yoga Photography - The trend towards neon yoga photography creates opportunities for innovative yoga studios and photography businesses to team up and offer unique product offerings.
2. 80s Aesthetic Resurgence - The resurgence of 80s aesthetics offers opportunities for businesses to create product lines that appeal to nostalgia and retro style lovers.
3. Innovative Fitness Merchandise - The demand for fitness merchandise that stands out from the crowd offers opportunities for businesses to create products that combine fashion, fitness, and technology in new and exciting ways.
Industry Implications
1. Yoga Studios - Yoga studios can create neon- and sign-themed workout classes, offering customers a unique experience that combines fitness with artistry.
2. Photography Businesses - Photography businesses can offer neon yoga photography services, bringing together fitness and art in a vibrant way.
3. Athletic Apparel Brands - Athletic apparel brands can incorporate neon and 80s-inspired designs into their product lines, creating a retro and fashionable fitness look.
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