The Jaimen Sfetko In A Rush? Video Offers Simple Manicure Tips
Jordy E — February 27, 2013 — Art & Design
References: jaimenlee & refinery29
The Refinery29 Jaimen Sfetko In A Rush? tutorial provides essential cosmetic tips on behalf the nail expert. Sfetko points out that while many women enjoy the perfection of an in-salon manicure, at-home designs are often marred by scratches and uneven polish.
To get around this common problem, Sfetko brings up a seldom seen tip. She advises women to place their freshly painted nails in a bowl of ice cold water, one that viewers should have prepared prior to the lacquer application process. The beauty guru recommends removing one's hands for 30 seconds at a time should the water be too cold. The icy temperatures are worth it however as the trick drastically cuts down drying times.
To get around this common problem, Sfetko brings up a seldom seen tip. She advises women to place their freshly painted nails in a bowl of ice cold water, one that viewers should have prepared prior to the lacquer application process. The beauty guru recommends removing one's hands for 30 seconds at a time should the water be too cold. The icy temperatures are worth it however as the trick drastically cuts down drying times.
Trend Themes
1. Quick Dry Nails - The trend of searching for innovative techniques to quickly dry nail polish at home has opened opportunities for new cosmetic products that can help cut down drying time.
2. DIY Manicure - The trend of women doing their own nails at home has opened opportunities for the development of new products that can help achieve salon-like results with ease.
3. Beauty Tutorial Videos - The trend of seeking beauty advice from online sources has opened opportunities for brands to create more tutorial videos that offer expert tips and tricks for makeup and nail care.
Industry Implications
1. Cosmetic Products - The cosmetic industry can innovate by developing more nail polish formulas that can dry faster and products that can extend the longevity of the polish.
2. E-commerce - E-commerce industry can capitalize on the DIY nail trend of by offering affordable nail care kits and products that can be delivered to the consumers' doorstep.
3. Beauty Influencers - The beauty industry has a huge scope of influencer marketing opportunities as the rise of beauty tutorial videos and beauty influencers has brought in a new age of opinion leaders to promote products and techniques to the audience.
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