The FitBark Allows Pet Owners to Keep Tabs on Their Dog's Health
Vasiliki Marapas — January 9, 2015 — Lifestyle
FitBark, an activity tracker for puppies and dogs, was introduced at CES 2015.
The accelerometer is attached onto the pet's collar, where it measures patterns in their activity. The device takes the pup's breed, weight and age into consideration when making its evaluation. The comprehensive data is then sent to the accompanying smartphone app, giving owners the detailed information they need to make sure they're giving their pet the best care possible.
The app suggests a goal for the pet (called a 'Bark Point') which is broken down according to play time, active time and rest time. Much like a fitness tracker for humans, the FitBark also creates charts and graphs which track the dog's progress over time.
The accelerometer is attached onto the pet's collar, where it measures patterns in their activity. The device takes the pup's breed, weight and age into consideration when making its evaluation. The comprehensive data is then sent to the accompanying smartphone app, giving owners the detailed information they need to make sure they're giving their pet the best care possible.
The app suggests a goal for the pet (called a 'Bark Point') which is broken down according to play time, active time and rest time. Much like a fitness tracker for humans, the FitBark also creates charts and graphs which track the dog's progress over time.
Trend Themes
1. Canine Activity Monitors - The rise of wearable technology for dogs presents opportunities for pet tech companies to create new products geared towards providing dog owners with insight on their pets' health and behavior.
2. Smartphone-integrated Pet Tech - As pet owners continue to seek out technology to monitor their pets, there is a growing opportunity for companies to develop smartphone-integrated products that provide detailed data on pets' behavior and health.
3. Data-driven Pet Care - The increasing prevalence of activity monitors for pets is leading to a shift towards data-driven pet care, with opportunities for companies to provide pet owners with insights and recommendations based on their pet's activity levels.
Industry Implications
1. Pet Tech Industry - The pet tech industry has the potential to expand as products like canine activity monitors continue to gain traction in the market.
2. Wearable Technology Industry - The development of wearable technology for pets presents opportunities for the wearable technology industry to expand its offerings and explore new markets.
3. Mobile App Development Industry - As more pet owners seek out mobile apps to monitor their pets' health and behavior, there is an opportunity for mobile app developers to create new products aimed at this niche market.
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