Karmaloop's Unnecessary Use of Lady Parts for Double ‘O's
Christina Butty — August 3, 2009 — Naughty
References: karmaloop & trendhunter
I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast.
Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s breasts in their typography, but then again, it is the internet, and there is the old rumor that people on the net like this stuff.
Implications - Largely due to its inherent shock value, sexvertising continues to have a prominent place in marketing. No consumer with a pair of eyes can ignore a blatant reference to sex, whether or not they are offended by the display, image or message. In a saturated marketplace, taking risks with sexual references may be one way a brand stands out from the crowd.
Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s breasts in their typography, but then again, it is the internet, and there is the old rumor that people on the net like this stuff.
Implications - Largely due to its inherent shock value, sexvertising continues to have a prominent place in marketing. No consumer with a pair of eyes can ignore a blatant reference to sex, whether or not they are offended by the display, image or message. In a saturated marketplace, taking risks with sexual references may be one way a brand stands out from the crowd.
Trend Themes
1. Sexvertising - Using sexual references in marketing for shock value continues to be prominent and may help a brand stand out from the crowd.
2. Controversial Advertising - Taking risks with provocative and potentially offensive advertising may draw attention to a brand.
3. Alternative Marketing Tactics - Brands may experiment with unconventional advertising strategies to differentiate themselves in a crowded market.
Industry Implications
1. Fashion Retail - Fashion retailers, like Karmaloop, may explore the use of provocative advertising to increase brand awareness.
2. Advertising - Advertising agencies may create provocative ads to help their clients stand out in a crowded marketplace.
3. E-commerce - E-commerce websites may experiment with alternative marketing tactics to increase traffic to their sites and generate sales.
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