New Illumiroom Microsoft Technology Expands the Borders of TV
Andrew Sztein — January 10, 2013 — Tech
References: research.microsoft & computerandvideogames
Gamers are always looking for ways to expand immersion in their favorite games, so leave it to the minds behind the Xbox at Microsoft to turn an entire room into a gaming environment with Illumiroom Microsoft. With the new Illumiroom technology developed in conjunction with Samsung, an entire room can be made to enhance whatever virtual environment gamers find themselves in, which is accomplished by scanning the room using existing Kinect technology and a projector.
The effects of the technology are really exciting. For example, if a player is exploring a snowy landscape, Illumiroom can augment that by projecting falling snowflakes around the room. An entire room can appear to be engulfed in flames while running through a burning building in a game. The demonstration at CES 2013 was certainly impressive, and is just another reason to be excited for the possibilities of Microsoft's Xbox 360 generational successor.
The effects of the technology are really exciting. For example, if a player is exploring a snowy landscape, Illumiroom can augment that by projecting falling snowflakes around the room. An entire room can appear to be engulfed in flames while running through a burning building in a game. The demonstration at CES 2013 was certainly impressive, and is just another reason to be excited for the possibilities of Microsoft's Xbox 360 generational successor.
Trend Themes
1. Immersive Gaming Experience - Opportunity for creating immersive gaming experiences by utilizing augmented reality technologies like Illumiroom.
2. Gamification of Spaces - Potential for transforming physical spaces into interactive gaming environments through the integration of virtual and real-world elements.
3. Advanced Projection Technologies - Disruptive innovation opportunity lies in the development and utilization of advanced projection technologies to enhance user engagement and immersion.
Industry Implications
1. Gaming - The gaming industry can leverage Illumiroom-like technologies to revolutionize gaming experiences and attract more players.
2. Interior Design - Interior design industry can explore opportunities to incorporate gamification elements into their designs, creating engaging and interactive spaces.
3. Entertainment Technology - Entertainment technology industry can develop and commercialize projection-based solutions like Illumiroom to enhance user experiences in various applications.
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