The Challengers Appear Series Centers Around Video Game Characters
Meghan Young — November 27, 2012 — Marketing
References: aledlewis & thecreatorsproject
The Challengers Appear series may have been created with video gamers in mind, but it will appeal to film buffs as well. Commissioned by PlayStation to celebrate the release of the All-Stars Battle Royale game, it recreates iconic movie moments with video game characters. For instance, Rocky Balboa is replaced with a fat Princess at the entrance to the Philadelphia Museum of Art while Daniel Larusso and Johnny Lawrence are taken over by Kratos and Sackboy in the final match in 'Karate Kid.'
Illustrated by British pixel artist Aled Lewis, The Challengers Appear series falls in line with his past work including Video Games vs. Real Life. Lewis reflects on his choice to mix films and video games, "It can be a challenge, but then every now and then you see a link between two disparate things and you can link them visually and people look and understand the references you’ve made.
Illustrated by British pixel artist Aled Lewis, The Challengers Appear series falls in line with his past work including Video Games vs. Real Life. Lewis reflects on his choice to mix films and video games, "It can be a challenge, but then every now and then you see a link between two disparate things and you can link them visually and people look and understand the references you’ve made.
Trend Themes
1. Pixelated Movie Scenes - Exploring the fusion of video game characters and iconic film moments through pixelated artwork.
2. Crossover Art - Creating visual connections between video game characters and famous movie scenes.
3. Nostalgic Gaming Art - Eliciting nostalgia by reimagining classic films with beloved video game figures.
Industry Implications
1. Gaming - Opportunity for game developers to collaborate with artists and create unique crossover experiences.
2. Art and Design - Artists can explore new avenues by combining elements of video games and cinema in their work.
3. Entertainment - Marketing campaigns and merchandise collaborations can tap into the nostalgia of both gaming and film enthusiasts.
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