Smoothie King Recently Launched the Keto Champ Smoothie
Grace Mahas — August 21, 2019 — Marketing
References: smoothieking & qsrmagazine
Smoothie King, an American smoothie franchise company, recently expanded its menu with the addition of its new keto-friendly smoothie -- the Keto Champ. The smoothie will be available in two flavors, including Sweet Berry and a Rich Coffee.
The Keto Champ has less than 10g carbs and is high in both protein and fat, making it ideal for those looking to follow a keto-based lifestyle. The smoothies also include some other notable ingredients, including almond milk, almond butter, MCT oil, and grass-fed collagen peptides. To promote its new keto-friendly smoothie, the Smoothie King will be giving out free 20-ounce Keto Champs to guests who can show they have walked 10,000 steps through an activity tracker, smartwatch, or mobile device.
The Keto Champ will officially be added to Smoothie King's menu on August 20th.
The Keto Champ has less than 10g carbs and is high in both protein and fat, making it ideal for those looking to follow a keto-based lifestyle. The smoothies also include some other notable ingredients, including almond milk, almond butter, MCT oil, and grass-fed collagen peptides. To promote its new keto-friendly smoothie, the Smoothie King will be giving out free 20-ounce Keto Champs to guests who can show they have walked 10,000 steps through an activity tracker, smartwatch, or mobile device.
The Keto Champ will officially be added to Smoothie King's menu on August 20th.
Trend Themes
1. Keto-friendly Smoothies - The trend of keto-friendly smoothies presents an opportunity for companies to cater to the growing number of people following a keto-based lifestyle.
2. Plant-based Alternative Ingredients - The use of almond milk, almond butter, and grass-fed collagen peptides in keto-friendly smoothies highlights the trend towards plant-based alternative ingredients in the food and beverage industry.
3. Rewards-based Marketing - The promotion of giving out free keto-friendly smoothies to customers who achieve a certain fitness goal showcases the trend of rewards-based marketing to engage and motivate consumers.
Industry Implications
1. Smoothie Franchises - Smoothie franchises can benefit from the demand for keto-friendly smoothies by incorporating such offerings into their menus and attracting health-conscious customers.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of keto-friendly smoothies by developing and marketing products that align with the keto-based lifestyle.
3. Fitness Technology - The use of activity trackers, smartwatches, and mobile devices to track steps for the free keto-friendly smoothie promotion highlights the potential growth for the fitness technology industry in engaging consumers through rewards-based programs.
5.2
Score
Popularity
Activity
Freshness
