Jeans Dominate Designer Runways, From Branded Head to Toe
References: brigitte.de
No, we're not taking you on a flashback to the 90s -- these denim creations are fully fashionable this season! Forget that rule about not wearing denim with denim, whether it's matching or clashing totally different shades, all jeans are a go for summer.
From tattered to tailored, from tinted to tie dyed, denim is being worn as everything from hair accessories to shirts and even shoes.
Implications - In today's society, there is a combined demand amongst consumers for products that bear both vintage and contemporary qualities. As a result, it would be wise for consumers to provide signature or classic products in modified or enhanced versions. By giving a traditional product or item an inspiring modern tweak, companies will fulfill those often contradictory demands from today's consumers.
From tattered to tailored, from tinted to tie dyed, denim is being worn as everything from hair accessories to shirts and even shoes.
Implications - In today's society, there is a combined demand amongst consumers for products that bear both vintage and contemporary qualities. As a result, it would be wise for consumers to provide signature or classic products in modified or enhanced versions. By giving a traditional product or item an inspiring modern tweak, companies will fulfill those often contradictory demands from today's consumers.
Trend Themes
1. Vintage-contemporary Fusion - Creating products that seamlessly blend vintage and contemporary elements to meet consumer demand for both nostalgia and modernity.
2. Denim Accessories - Expanding the use of denim beyond clothing to include accessories like hair accessories and shoes.
3. Mismatched Denim - Encouraging the daring combination of different shades and styles of denim in outfits.
Industry Implications
1. Fashion - Opportunities for fashion brands to innovate by offering vintage-contemporary fusion designs and expanding denim use in accessories.
2. Retail - Retailers can capitalize on the mismatched denim trend by offering curated collections or guidance to customers on combining different denim pieces.
3. Beauty - Beauty brands can explore collaborations with fashion brands to create denim-inspired hair accessories and explore new hair trends.
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