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Search our database of 476,093 cutting edge ideas.

70 Innovations in Denim

From Retro Denim Revivals to Clever Jeans Ads

— January 9, 2009 — Fashion
For many people, nothing feels quite as good as slipping into a pair of comfortable denim jeans. 

Trend Hunter Magazine has featured a number of innovative jean styles like spray-on jeans and denim dollies. Retro jeans are making a comeback too--although, in some cases, we wish they wouldn’t--ripped denim from the ‘90s, acid wash jeans from the ‘80s and those ugly high-waisted jeans from the ‘70s have all made their presence known over the past few months.

When it comes to making sales, some denim manufactures are doing so by way of cutting-edge jean commercials. Levi’s may be an old company but they know how to target youth consumers with their youth sexvertising and shockvertising campaigns. 

Our most popular Trend Hunter jeans-related article was Katie Holmes wearing baggy boyfriend pants. For awhile, she sparked others to do the same. Whether boyfriend jeans are still popular or not I don’t know, but such a phenomenon has yet to occur in my neck of the woods. 

Stylish rear-hugging jeans that turn the heads of males are still popular for women. And lastly, quite a few women are thrilled to see uber-baggy man jeans on their way out, in favor of jeans that accentuate the male derrière. A good of example of that trend making a comeback is Brad Pitt donning a pair of Edwin Jeans--delicious!
6.3
Score
Popularity
Activity
Freshness
70
Denim for Animal Rights
Denim for Animal Rights
Stella McCartney + Notify Jeans
<
69
Stupid Viral Video Tricks II
Stupid Viral Video Tricks II
Guys Fill Jeans with Helium for Levi's
<
68
Breast Excuse For Jeans
Breast Excuse For Jeans
Denim Day For Breast Cancer
<
67
The Death of Denim
The Death of Denim
BBC Predicts that Jeans Won't be Cool in 2007
<
66
Pants That Cause Accidents
Pants That Cause Accidents
Levis Runaway Jeans
<
65
One-Off Fashion for a Cause
One-Off Fashion for a Cause
Lee Cooper Jeans 100th Birthday Auction
<
64
Fake Modeling (with Consumers)
Fake Modeling (with Consumers)
Print Out Picture of Levi´s Copper Jeans and Get Published
<
63
Online Style Finder
Online Style Finder
Nautica Jeans Company Gets Interactive
<
62
Levi's to launch iPod Jeans. Let's mix technology with fashion.
Levi's to launch iPod Jeans. Let's mix technology with fashion.
<
61
Sandals from Old Jeans
Sandals from Old Jeans
RecycleYourJeans
<
60
"Goddess of Love" Jeans in Support of Breast Cancer
"Goddess of Love" Jeans in Support of Breast Cancer
<
59
Really Good Jeans
Really Good Jeans
Fidelity For Breast Cancer Awareness
<
58
Anti-American Advertising
Anti-American Advertising
Sunnex Jeans
<
57
Blue Jean Candy
Blue Jean Candy
Jewels for Your Jeans
<
56
Stitchless Jeans
Stitchless Jeans
GlueJeans
<
55
Skinny Jeans Welcome the Thin but Annoy Others
Skinny Jeans Welcome the Thin but Annoy Others
<
54
Organic Denim
Organic Denim
Tierra Del Forte's Green Jeans
<
53
Body Scanned Designer Jeans
Body Scanned Designer Jeans
Bodymetrics
<
52
Send Your Jeans for a Retro Reno
Send Your Jeans for a Retro Reno
Scoutie Girl Redoes Your Denim
<
51
Stirrup Jeans
Stirrup Jeans
7 for all Mankind Goes Retro
<
50
Pucci Jeans
Pucci Jeans
Exclusive Seven For All Mankind Denim
<
49
Festival Jeans
Festival Jeans
Diesel's Exclusive Denim for Roskilde Festival
<
48
Search Engine for Clothes
Search Engine for Clothes
Find Perfect Jeans for Any Body Style
<
47
Must-Have Denim
Must-Have Denim
SeenOn.com Shows You the Hottest Jeans for 2007
<
46
90210-Inspired Fashion
90210-Inspired Fashion
House of Holland S/S 09
<
45
Italian Co. Designs Jeans for Muslims
Italian Co. Designs Jeans for Muslims
<
44
Jeans Made With Glue
Jeans Made With Glue
Gluejeans By G+N
<
43
Denim Has Paper Bag Waist
Denim Has Paper Bag Waist
Diesel Yoka Jeans
<
42
Colorful Denim
Colorful Denim
Bright Jeans are Back
<
41
Distressed Fashion Factories
Distressed Fashion Factories
Tattered Jeans High on Kentucky Export List
<
40
Make Your Own Jeans.com
Make Your Own Jeans.com
A Jean Machine
<
39
Customize Your Denim
Customize Your Denim
Your Ideal Jeans At Eglé Bespoke
<
38
Stealth Viral Ads
Stealth Viral Ads
Did Levi's Dupe Us with "Guys Backflip into Jeans"?
<
37
APO
APO
The World's Most Expensive Brand of Jeans
<
36
Interactive Denim Jeans
Interactive Denim Jeans
Denim Code
<
35
Your Chance to Reinvent Levi's Jeans
Your Chance to Reinvent Levi's Jeans
Levi's Project 501 Design Challenge
<
34
Goldplated Jeans
Goldplated Jeans
Kohzo Denim Disco Pants
<
33
Denim Meets Gym Wear
Denim Meets Gym Wear
Second Yoga Jeans
<
32
Samurai-Inspired Denim
Samurai-Inspired Denim
Evisu International Jeans
<
31
Personalized Jeans
Personalized Jeans
Customize Pants According to Style and Size Online
<
30
Denim Shockvertising
Denim Shockvertising
Release Your Beast in Levi's 501 Jeans
<
29
Jeans made out of sugar cane
Jeans made out of sugar cane
<
28
Metallic Jeans
Metallic Jeans
Dior Radioactive Denim
<
27
Pop Art Pants
Pop Art Pants
The Andy Warhol Collection by Pepe Jeans
<
26
$17,000 Denim
$17,000 Denim
Vintage Levi's Jeans
<
25
Disco Meets Bohemian Chic
Disco Meets Bohemian Chic
Ashton Kutcher in Pepe Jeans London S/S 08
<
24
Green Jeans
Green Jeans
Levi's Eco Jeans Ads
<
23
Sexy Animals to Sell Jeans
Sexy Animals to Sell Jeans
Ichi's Be The Babe Among Animals Ads
<
22
Denim Doilies
Denim Doilies
Lacy Jeans from Wedding Belle Blues
<
21
30 Minute Super Sales
30 Minute Super Sales
Diesel $50 'Dirty Thirty' Jeans
<
20
Ripped Denim Revivals
Ripped Denim Revivals
Runways and Sidewalks See Resurgence of Torn '90s Jeans
<
19
80's Denim Revivals
80's Denim Revivals
Acid Wash Jeans
<
18
$10,000 Jeans
$10,000 Jeans
Denim with Bling by Key Closet
<
17
Bikini Pants
Bikini Pants
Jeans With Integrated Thongs
<
16
Workout-Themed Denim Editorials
Workout-Themed Denim Editorials
‘Clean Jeans' in GQ Style
<
15
Keyboard Pants
Keyboard Pants
Beauty and the Geek Jeans
<
14
Boyfriend Jeans
Boyfriend Jeans
Celebs Fail at Making it Work
<
13
Spray-On Jeans
Spray-On Jeans
The Genetic Denim Graffiti Collection
<
12
Bringing Back Flares
Bringing Back Flares
Ditto Jeans
<
11
Starving Artist Fashion
Starving Artist Fashion
Paint Splattered Jeans
<
10
Shredded Denim
Shredded Denim
Supermodels in Ripped Jeans
<
9
White Denim
White Denim
Armani Jeans SS 08 Ads are White Hot
<
8
$250,000 Jeans
$250,000 Jeans
The Whites by Dussault Apparel
<
7
Nudie Jeans
Nudie Jeans
Denim You Don't Wash
<
6
Hippy Cowboy Fashion
Hippy Cowboy Fashion
Ashton Kutcher for Pepe Jeans London Fall 2008
<
5
Youth Sexvertising To Sell Jeans
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
<
4
How to Wear High Waist Jeans
How to Wear High Waist Jeans
Look to Katie Holmes & Other Celebs
<
3
Boyfriend Jeans (UPDATE)
Boyfriend Jeans (UPDATE)
Katie Holmes Ignites Bandwagon of Baggy Boy Jeans
<
2
Ultra Tight Men's Pants
Ultra Tight Men's Pants
Heath Ledger's Skinny Jeans
<
1
$1.3 Million Diamond Jeans
$1.3 Million Diamond Jeans
Secret Circus Clothing
<