Levi’s Made & Crafted Joins Motofumi Poggy Kogi on a New Series
References: levi & highsnobiety
Levi’s Made & Crafted works in collaboration with the Creative Director of United Arrows & Sons Motofumi 'Poggy' Kogi for a new collection. The capsule infuses vintage American workwear inspirations with streetwear sensibilities and high-fashion elements. Overall, the capsule draws a strong influence from Poggy's admiration of traditional workwear and takes specific influence from iconic film stars James Dean and Steve McQueen. Poggy discovered some workwear from the WWII time from Levi's archive and used it as a creative push to this range, with offerings including hats, overalls, chore coats, and button-up shirts.
Every piece is made in Japan and sees the signature Levi leather tag along with captivating gold accents to celebrate the everlasting vintage value. Some key items from the range include the neon yellow chore coat, the turquoise denim shirt, and overalls with workwear sensibilities.
Every piece is made in Japan and sees the signature Levi leather tag along with captivating gold accents to celebrate the everlasting vintage value. Some key items from the range include the neon yellow chore coat, the turquoise denim shirt, and overalls with workwear sensibilities.
Trend Themes
1. Film-inspired Traditional Workwear - Incorporating film-inspired elements into traditional workwear garments presents an opportunity for innovative collaborations.
2. Vintage American Workwear Influences - Drawing inspiration from vintage American workwear provides a unique selling point for fashion brands.
3. High-fashion Streetwear Fusion - Blending high-fashion elements with streetwear sensibilities allows for the creation of unique and trendy clothing collections.
Industry Implications
1. Fashion - The fashion industry can explore incorporating film-inspired traditional workwear designs into their collections.
2. Film and Entertainment - Film and entertainment companies can collaborate with fashion brands to create merchandise that blends film-inspired elements with workwear sensibilities.
3. Manufacturing - Manufacturing companies can explore producing high-quality workwear garments that draw inspiration from vintage American styles and incorporate high-fashion details.
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