CGI Models Sport the Reebok x Chromat Zig Kinetica Sneakers
Laura McQuarrie — May 19, 2020 — Fashion
References: chromat.co & refinery29
Footwear fanatics are getting a fresh look at the Reebok x Chromat Zig Kinetica sneakers, which can now be seen on virtual models Rue and X AE created by CGI artists Pussykrew. The collaborative sneakers first made their appearance during Chromat's Spring 2020 New York Fashion Week show and a new campaign is being launched during quarantine as an exploration of "the space between gender, identity, and the post-human universe."
The post-apocalyptic campaign is set on a city rooftop and sets the scene by imagining "a dance challenge filmed on a rooftop and transmitted to a bedroom screen culminates with a long-awaited IRL meeting (once it's safe again.)" There are three genderless sneakers styes in all, each of which boasts practical and comfortable yet stylish features.
Image Credit: Chromat
The post-apocalyptic campaign is set on a city rooftop and sets the scene by imagining "a dance challenge filmed on a rooftop and transmitted to a bedroom screen culminates with a long-awaited IRL meeting (once it's safe again.)" There are three genderless sneakers styes in all, each of which boasts practical and comfortable yet stylish features.
Image Credit: Chromat
Trend Themes
1. Virtual Models - Embrace the use of CGI models for advertising and marketing campaigns.
2. Genderless Fashion - Explore and promote gender-neutral and inclusive clothing options.
3. Post-apocalyptic Aesthetic - Incorporate post-apocalyptic themes and imagery into creative campaigns and branding.
Industry Implications
1. Fashion - Integrate virtual models and genderless fashion into the fashion industry.
2. Advertising - Utilize CGI models and post-apocalyptic aesthetics in advertising and marketing strategies.
3. Technology - Incorporate advanced CGI technology for virtual modeling in various industries.
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