4Pure is Introducing '420Pure' in Small, Single-Serve Bottles
Laura McQuarrie — March 22, 2019 — Lifestyle
References: drink4pure & bevnet
Organic lemonade brand 4Pure is set to introduce a new line of shots called '420Pure,' which are packed with 10 milligrams of full-spectrum CBD. The 2.5-ounce bottles are offered in fruity varieties like Blueberry Lemonade, Raspberry Lemonade and Pure Lemonade, which are low in calories.
While small single-serve shots used to be associated primarily with energy shots, a new wave of CBD products is helping to prove that other functional benefits can be offered in formats that are just as compact.
The CBD-infused shots and beverages category may have been virtually non-existent just a few short years ago but consumers now have the ability to refresh themselves with a variety of CBD-infused products, including everything from water to coffee.
While small single-serve shots used to be associated primarily with energy shots, a new wave of CBD products is helping to prove that other functional benefits can be offered in formats that are just as compact.
The CBD-infused shots and beverages category may have been virtually non-existent just a few short years ago but consumers now have the ability to refresh themselves with a variety of CBD-infused products, including everything from water to coffee.
Trend Themes
1. Cbd-infused Beverages - There is an opportunity for companies to innovate by providing compact and convenient CBD-infused beverages to cater to the growing demand for functional wellness products.
2. Single-serve Functional Shots - The success of 4Pure's '420Pure' shots shows there is potential in offering single-serve functional shots for a variety of purposes beyond energy, such as those infused with CBD.
3. Explosion of CBD Products - The rapid growth of the CBD-infused product market presents an opportunity for businesses to enter this sector, offering a variety of CBD products for different purposes.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of CBD-infused products and create a new line of functional beverages that meets the growing demand for healthy and innovative drinks.
2. Wellness - As consumers become more health-conscious and interested in natural alternatives, there is great potential for the wellness industry to tap into the CBD market and offer a variety of functional products that cater to different needs.
3. CBD Products - There is a fast-growing market for CBD products, covering a wide range of industries from beauty to food and beverage, and companies have an opportunity to offer creative and innovative products that meet the growing demand.
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