Gwyneth Paltrow for Key to The Cure
Ayman — August 1, 2008 — Social Good
References: prnewswire & wwd
Gwyneth Paltrow has been named the new Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign. The KEY TO THE CURE is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund with financial support from Mercedes-Benz USA.
“If there is anything I can do to help raise money, especially with a charity like this, I will,†Paltrow told WWD. “I read about the charity and how aggressively they are trying to find a cure, not only for women's cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It's an issue that touched me in a lot of ways.â€
Paltrow says of this year's special T-shirt which was designed by Karl Lagerfeld, “It looks like somebody drew on the shirt, and it's sweet and cool at the same time. It looks quite homemade, which I really like.â€
Gwyneth lost her father, Bruce Paltrow, to the disease in 2002, so it's a charity she is passionate about. The initiative will donate money to the Bruce Paltrow Oral Cancer Fund.
Check out the gallery below for pictures of Gwyneth modeling the new t-shirt, plus previous celebrity faces for the initiative.
“If there is anything I can do to help raise money, especially with a charity like this, I will,†Paltrow told WWD. “I read about the charity and how aggressively they are trying to find a cure, not only for women's cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It's an issue that touched me in a lot of ways.â€
Paltrow says of this year's special T-shirt which was designed by Karl Lagerfeld, “It looks like somebody drew on the shirt, and it's sweet and cool at the same time. It looks quite homemade, which I really like.â€
Gwyneth lost her father, Bruce Paltrow, to the disease in 2002, so it's a charity she is passionate about. The initiative will donate money to the Bruce Paltrow Oral Cancer Fund.
Check out the gallery below for pictures of Gwyneth modeling the new t-shirt, plus previous celebrity faces for the initiative.
Trend Themes
1. Women's Cancer Research - Opportunity for innovative ideas to find a cure for women's cancers.
2. Celebrity Philanthropy - Opportunity for celebrities to use their platforms to raise money for charities.
3. Fashion for a Cause - Opportunity to design and sell special merchandise to support cancer research.
Industry Implications
1. Fashion - Fashion industry can collaborate with charities to create special merchandise for fundraising.
2. Entertainment - Entertainment industry can leverage the influence of celebrities to raise awareness and funds for important causes.
3. Medical Research - Medical research industry can benefit from financial support and innovative ideas to find cures for various types of cancer.
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