Tommy Hilfiger, Aly & Aj for MS
mediterranean — April 25, 2008 — Social Good
References: erasems.org
Tommy Hilfiger and teen pop duo Aly & Aj have teamed up with the Nancy Davis Foundation for MS to promote MS Awareness Month in May.
Aly & Aj model vibrant orange We ♥ to Erase MS T-Shirts, exclusively designed by Tommy Hilfiger for the cause.
Hilfiger also designed a Orange Wallet/Very Necessary Medical Id Holder with an embossed We ♥ to Erase MS. The wallet comes inclusive of a one year membership valued at $40 to the My Very Necessary Medical I.D. Card and Prescription Discount Card program. The My Very Necessary Medical I.D. Card helps to easily manage your health care and that of your loved ones and can help reduce the margin of error in an emergency by providing critical information when a patient is unable to speak for him or herself. For people without insurance, the card saves you up to 15% off brand name prescriptions and up to 55% off generic prescriptions. And you end up paying $10 for a Tommy wallet!
Also new are the $95 Alexandra Knight Leather Bracelets. The alligator leather bracelets come as a wide cuff with leather snap closure or thin double wrap with a buckle closure. They are both embossed on the inside with Race to Erase MS.
Aly & Aj model vibrant orange We ♥ to Erase MS T-Shirts, exclusively designed by Tommy Hilfiger for the cause.
Hilfiger also designed a Orange Wallet/Very Necessary Medical Id Holder with an embossed We ♥ to Erase MS. The wallet comes inclusive of a one year membership valued at $40 to the My Very Necessary Medical I.D. Card and Prescription Discount Card program. The My Very Necessary Medical I.D. Card helps to easily manage your health care and that of your loved ones and can help reduce the margin of error in an emergency by providing critical information when a patient is unable to speak for him or herself. For people without insurance, the card saves you up to 15% off brand name prescriptions and up to 55% off generic prescriptions. And you end up paying $10 for a Tommy wallet!
Also new are the $95 Alexandra Knight Leather Bracelets. The alligator leather bracelets come as a wide cuff with leather snap closure or thin double wrap with a buckle closure. They are both embossed on the inside with Race to Erase MS.
Trend Themes
1. MS Awareness Month - Opportunity to create awareness and support for multiple sclerosis through fashion collaborations.
2. Fashion for a Cause - Increasing trend of fashion brands and celebrities partnering with charitable organizations to raise awareness and funds.
3. Personalized Medical ID Accessories - Growing demand for fashionable and functional medical ID accessories that provide critical information during emergencies.
Industry Implications
1. Fashion Retail - Integration of social causes into fashion products can attract socially conscious consumers and drive sales.
2. Healthcare Technology - Opportunity to develop innovative medical ID accessories that combine style and functionality for better patient care.
3. Pharmaceuticals - Collaboration with fashion brands can help pharmaceutical companies raise awareness about disease conditions and promote their prescription discount programs.
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