Breitling Collaborated with Outerknown Creating a Sustainable Superocean Watch
Daniel Johnson — September 30, 2019 — Fashion
Breitling recently collaborated with Outerknown, in order to produce a new Superocean Watch with a sustainable design. The watch is titled the 'Breitling Superocean Automatic 44 Outerknown,' and it is currently available through Breitling retail locations for a $4,299 price point. The two companies also collaborated to produce a line of NATO straps, which can complement a previously purchased Breitling watch.
The new Superocean Watch has a 44mm case, that is comprised of stainless steel and has a green bezel. The watch operates on the Breitling Caliber 17 self-winding movement system, which is able to power the watch for a total of 38 hours. The NATO straps have a yarn design, which is created from nylon waste from the ocean.
Image Credit: Breitling
The new Superocean Watch has a 44mm case, that is comprised of stainless steel and has a green bezel. The watch operates on the Breitling Caliber 17 self-winding movement system, which is able to power the watch for a total of 38 hours. The NATO straps have a yarn design, which is created from nylon waste from the ocean.
Image Credit: Breitling
Trend Themes
1. Sustainable Design - The collaboration between Breitling and Outerknown showcases the trend of sustainable design in the watch industry.
2. Circular Economy - The use of nylon waste from the ocean to create NATO straps highlights the growing trend of circular economy practices in the fashion and accessories industry.
3. Collaborative Partnerships - The collaboration between Breitling and Outerknown demonstrates the trend of businesses joining forces to create innovative and sustainable products.
Industry Implications
1. Watch Industry - The Breitling Superocean Automatic 44 Outerknown watch presents an opportunity for the watch industry to integrate more sustainable materials and design practices.
2. Fashion and Accessories Industry - The use of ocean waste nylon in the production of NATO straps opens up opportunities for the fashion and accessories industry to adopt circular economy principles and reduce environmental impact.
3. Collaborative Design Industry - The collaborative partnership between Breitling and Outerknown sets the stage for other companies in various industries to come together and create innovative, sustainable products that appeal to conscious consumers.
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