Watch These Surprises from Heineken's Carol Karaoke (SPONSORED)
Trend Hunter — December 11, 2013 — Marketing
Would you have the guts to perform karaoke in front of an audience of thousands? That's just the decision that these plucky karaoke superstars faced just moments before hitting the stage. Watch the video to see how they responded. It's all part of Heineken's Carol Karaoke program, which celebrates holiday season karaoke. They gave a few lucky strangers the chance to perform in NYC taxi cabs, on an NBA Jumbotron during a game, and even in Times Square.
Meanwhile, they did some studies to learn more about holiday karaoke. They discovered the top three songs people like to sing during the holidays are:
1. Jingle Bell Rock
2. Winter Wonderland
3. All I Want for Christmas is You
Furthermore, they discovered that 56% of survey respondents felt that it was less embarrassing to sing karaoke in front of friends and family as opposed to strangers. Well that didn't seem to phase the people in this video.
Check it out, then share your holiday karaoke moments with #CarolKaraoke on Twitter.
Meanwhile, they did some studies to learn more about holiday karaoke. They discovered the top three songs people like to sing during the holidays are:
1. Jingle Bell Rock
2. Winter Wonderland
3. All I Want for Christmas is You
Furthermore, they discovered that 56% of survey respondents felt that it was less embarrassing to sing karaoke in front of friends and family as opposed to strangers. Well that didn't seem to phase the people in this video.
Check it out, then share your holiday karaoke moments with #CarolKaraoke on Twitter.
Trend Themes
1. Holiday Karaoke - There is opportunity to explore new ways to provide holiday karaoke experiences, especially with a focus on making performances less intimidating for singers.
2. Audience Engagement - Integrating audience participation and real-time voting during karaoke performances could enhance the overall experience.
3. Location-based Karaoke - Creating unique karaoke experiences by bringing singing opportunities to unexpected locations, such as cabs and sports games.
Industry Implications
1. Entertainment - There are opportunities to innovate on the karaoke experience by exploring new technologies and interactive features.
2. Hospitality - Hotels and restaurants can enhance their holiday offerings by providing pop-up karaoke sessions in unexpected locations within their establishments.
3. Marketing - Companies can use holiday karaoke campaigns as an opportunity to engage with customers and create unique brand experiences.
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