Adidas' Superstar Sneaker Has Undergone a Velvet Makeover
Ellen Smith — November 27, 2017 — Fashion
Adidas Originals have released a luxe and minimal iteration of its popular Superstar sneaker, through infusing the classic silhouette with a slight pop of color, that'll enhance any outfit.
The shoe's all-white leather upper remains the same, offering the wearer the same durability and comfort that's expected from these popular sneakers. The shoe's difference lies within its subtle detailing, which features a red velvet iteration of the brand's three stripes that adorns the side of the shoe. In addition, the shoe's feature a branded velvet heel and a matching red logo on the sneaker's tongue.
The redesign maintained the shoe's instantly recognizable silhouette, while upgrading the sneaker with velvet detailing, offering the wearer an original footwear staple.
The shoe's all-white leather upper remains the same, offering the wearer the same durability and comfort that's expected from these popular sneakers. The shoe's difference lies within its subtle detailing, which features a red velvet iteration of the brand's three stripes that adorns the side of the shoe. In addition, the shoe's feature a branded velvet heel and a matching red logo on the sneaker's tongue.
The redesign maintained the shoe's instantly recognizable silhouette, while upgrading the sneaker with velvet detailing, offering the wearer an original footwear staple.
Trend Themes
1. Velvet-striped Sneakers - Opportunity to incorporate luxurious and unique materials into classic sneaker designs.
2. Minimalistic Footwear - Chance to create sleek and understated shoe designs that still offer comfort and durability.
3. Branded Detailing - Potential to enhance brand recognition through subtle yet distinctive shoe embellishments.
Industry Implications
1. Footwear - New design possibilities for footwear brands seeking to offer fashionable and stylish options.
2. Fashion - Demand for innovative and trendy sneakers can influence the way brands approach the fashion market.
3. Luxury - Integration of high-end materials in sneakers can attract a luxury consumer segment seeking unique and exclusive products.
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