Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Diet-Specific Cafés

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café

— October 5, 2018 — Business
Hot on the heels of a recent name change, Weight Watchers -- now known as WW -- has opened up a 'Freestyle Café' in Brooklyn's Barclays Center. While the location may seem like an unusual choice for a diet-specific café, the idea is to offer visitors to the Barclays Center some healthier alternatives to usually indulgent stadium fare.

The Freestyle Café is the first-ever WW café. To pay homage to its location, the café boasts a special BKLN's menu, curated by Iron Chef Cat Cora. In keeping with the WW points system, the café will offer healthy Mediterranean-inspired entrees, including Sesame Lamb Meatballs, Grilled Street Corn, and a Mediterranean Buddha Bowl. All the points are listed alongside each item, so those following the WW system can enjoy a meal without fear of derailing their diet. As WW's SVP of Marketing Sherry Thompson explains, "We want to be places people don’t expect us to be but where they still need healthy food."


Image Credit: WW.
Trend Themes
1. Diet-specific Cafés - The rise of diet-specific cafés offers an opportunity for brands to cater to health-conscious consumers.
2. Healthier Stadium Fare - The demand for healthier food options at stadiums creates a disruptive innovation opportunity for food vendors and concession stands.
3. Ww-inspired Menus - Collaborating with popular diet programs like Weight Watchers (WW) provides an opportunity for restaurants to offer customized menus that align with specific dietary needs.
Industry Implications
1. Restaurant Industry - Restaurants can adapt to the trend of diet-specific cafés by incorporating healthier menu options and providing nutritional information.
2. Sports and Entertainment Industry - The sports and entertainment industry can disrupt the traditional stadium food offerings by introducing more nutritious and diet-friendly choices.
3. Wellness Industry - The wellness industry can capitalize on the popularity of diet-specific cafés by promoting healthy eating habits and providing support for individuals following specific diets.
5
Score
Popularity
Activity
Freshness