The 'Travis Scott Nike Air Force 1 Lows' Come with Velcro Swoosh Logos
Riley von Niessen — November 28, 2017 — Pop Culture
References: nike & highsnobiety
On December 3rd, the 'Travis Scott Nike Air Force 1 Low' model will be officially released, giving sneakerheads plenty of time to cop it before the holidays.
Although the sneakers make use of the iconic chunky silhouette of the Air Force 1, they feature a few adjustments that make them unique to the rapper who helped to design them. This includes silver embellishments that are included on the bottom of the laces that resemble Scott's grills, and a total of three Swoosh logos that can be swapped out for one another due to their Velcro backings. The bottoms of the sneakers are finished off with gum soles, which contrasts with the white leather that makes up the uppers.
Although the sneakers make use of the iconic chunky silhouette of the Air Force 1, they feature a few adjustments that make them unique to the rapper who helped to design them. This includes silver embellishments that are included on the bottom of the laces that resemble Scott's grills, and a total of three Swoosh logos that can be swapped out for one another due to their Velcro backings. The bottoms of the sneakers are finished off with gum soles, which contrasts with the white leather that makes up the uppers.
Trend Themes
1. Customizable Sneakers - The use of interchangeable Velcro logos on sneakers allows for unique customization options and personalization opportunities.
2. Collaborative Designs - Collaborations between fashion brands and popular artists create limited edition products that attract a dedicated fan base and help drive sales.
3. Celebrity Endorsements - Celebrities lending their name and creative input to sneaker designs can generate hype and increase brand visibility.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of customizable sneaker trends by offering personalized options and incorporating collaborative designs with popular artists.
2. Sportswear - Sportswear brands can leverage celebrity endorsements to create exclusive sneaker designs that appeal to fans and collectors, driving both brand recognition and sales.
3. Streetwear - Streetwear brands can tap into the demand for limited edition sneakers by collaborating with celebrities and offering customizable options to cater to the growing sneakerhead culture.
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