Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day
Grace Mahas — August 20, 2019 — Fashion
Big W, an Australian chain of discount department stores, recently debuted a new, affordable line of matching father-son apparel just in time for Australia's upcoming Father's Day.
The collection features matching Wavezone Mini-Me Swim shorts for both men and boys in a pattern featuring tropical birds and trees in blues, navy, and yellow. In addition, the line also features matching pajamas -- with a shirt that features a cartoon monster and blue and black shorts that state "making cool look scary" adorned all over it. The collection features bright colors and funky patterns for a dapper yet relaxed outfit that will become everyday's favorite go-to.
Big W's new collection of matching affordable father-son apparel is the perfect gift for any dad and will undoubtedly make a memorable and unique social media moment.
The collection features matching Wavezone Mini-Me Swim shorts for both men and boys in a pattern featuring tropical birds and trees in blues, navy, and yellow. In addition, the line also features matching pajamas -- with a shirt that features a cartoon monster and blue and black shorts that state "making cool look scary" adorned all over it. The collection features bright colors and funky patterns for a dapper yet relaxed outfit that will become everyday's favorite go-to.
Big W's new collection of matching affordable father-son apparel is the perfect gift for any dad and will undoubtedly make a memorable and unique social media moment.
Trend Themes
1. Father-son Matching Apparel - Opportunity for other clothing retailers to provide similar affordable matching clothing items for father-son duos
2. Affordable Holiday-themed Clothing Lines - Opportunity for retailers to provide affordable holiday-themed clothing lines to suit various occasions such as Christmas or Easter
3. Social Media-friendly Clothing Items - Opportunity for clothing retailers to create social media-friendly clothing items for parents and kids to share on their platforms
Industry Implications
1. Retail - Opportunity for discount retailers to cater to family audiences with affordable and stylish matching clothing lines
2. Fashion - Opportunity for fashion companies to create a broader range of unique and creative matching clothing designs
3. Social Media - Opportunity for social media platforms to capitalize on the trend of sharing family matching clothing posts and integrating purchasing options
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