Nars Launches New Site Featuring Virtual How-To Makeover Tutorials
Jaime Neely — May 11, 2011 — Fashion
References: makeupyourmind & mashable
Women everywhere can now depend on the Nars website for an interactive how-to makeover tutorial. Women can now learn top beauty secrets, tricks and trades from the comfort of their own home.
As means of promoting the upcoming release of a makeup how-to book written by Nars founder François Nars, the company has created a website to teach women how to reproduce the hottest make-up trends today, using the latest Nars products. The site features detailed steps to recreate 12 different show-stopping looks. To encourage consumers to use the site and purchase the products, Nars is hosting a contest in which women can upload photos of their personal makeover transformations and the submission with the most votes will win a VIP backstage pass to New York Fashion Week next February. The Nars online how-to makeover tutorial is a great way for women to learn some tricks of the trade and spice of their cosmetic routines.
As means of promoting the upcoming release of a makeup how-to book written by Nars founder François Nars, the company has created a website to teach women how to reproduce the hottest make-up trends today, using the latest Nars products. The site features detailed steps to recreate 12 different show-stopping looks. To encourage consumers to use the site and purchase the products, Nars is hosting a contest in which women can upload photos of their personal makeover transformations and the submission with the most votes will win a VIP backstage pass to New York Fashion Week next February. The Nars online how-to makeover tutorial is a great way for women to learn some tricks of the trade and spice of their cosmetic routines.
Trend Themes
1. Interactive Beauty Tutorials - Creating virtual beauty tutorials using interactive platforms can revolutionize the way consumers learn and apply makeup.
2. Makeup Learning From Home - The growing trend of learning makeup techniques from the comfort of one's own home opens up opportunities for online beauty tutorial platforms.
3. Contest-based Marketing - Hosting contests and offering rewards for consumer participation can enhance brand engagement and drive product sales.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage virtual beauty tutorials to engage and educate consumers on their products and techniques.
2. E-commerce - E-commerce platforms can benefit from incorporating interactive beauty tutorials to enhance the shopping experience and increase conversions.
3. Event Management - Event management companies can explore partnerships to offer exclusive experiences, such as VIP backstage passes, through contest-based marketing campaigns.
5.3
Score
Popularity
Activity
Freshness
