The Pepsi Vending Machine Gets Gives the Gift of Soda this Holiday
Elise Ying-Hei Ho — November 13, 2012 — Marketing
References: youtu.be & newlaunches
Pepsi is getting into the holiday spirit this season with the interactive Pepsi vending machine.
The Pepsi vending machine challenges passersby to simple games like memory. If the challenger is victorious, they may redeem a beverage of their choice to send it to a friend by entering their information. The friend can then redeem the drink with the Pepsi code that is sent to them.
While this is not one of the first gift-giving vending machines, Pepsi's initiative gets into the holiday mood by creating a potential chain reaction, which encourages social interaction, sharing not only the drink, but word of an awesome machine as well. Unless the player decides to hoard all the winning drinks to themselves, the chain can potentially go full cycle. Unfortunately, these playful dispensers are only available in select locations in the United States.
The Pepsi vending machine challenges passersby to simple games like memory. If the challenger is victorious, they may redeem a beverage of their choice to send it to a friend by entering their information. The friend can then redeem the drink with the Pepsi code that is sent to them.
While this is not one of the first gift-giving vending machines, Pepsi's initiative gets into the holiday mood by creating a potential chain reaction, which encourages social interaction, sharing not only the drink, but word of an awesome machine as well. Unless the player decides to hoard all the winning drinks to themselves, the chain can potentially go full cycle. Unfortunately, these playful dispensers are only available in select locations in the United States.
Trend Themes
1. Interactive Vending Machines - Creating interactive vending machines with games and challenges can increase social interaction and create potential chain reactions in gift-giving.
2. Gift-giving Technology - Developing technology that allows for easy gift-giving through vending machines can revolutionize the gift industry.
3. Gamified Marketing - Gamifying marketing campaigns encourages consumer engagement and can attract a wider audience.
Industry Implications
1. Beverage Industry - Incorporating gift-giving technology in vending machines can increase sales and customer engagement in the beverage industry.
2. Technology Industry - The development of gift-giving technology through vending machines creates an opportunity for innovative ideas in the technology industry.
3. Marketing Industry - Gamifying marketing campaigns through interactive vending machines can provide a unique and engaging approach to marketing for companies.
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