Bakers Have Created the World's First Vending Machine for Dogs
Tia Clarke — April 23, 2013 — Marketing
References: bakerscomplete & designtaxi
British pet food brand Bakers have created the world's first vending machine for dogs. This adorable dog vending machine was set up in a park in central London to see how the dogs would react to this canine experiment.
As you can imagine, it didn't take the dogs long to figure out how to get a bowl of free food. The dogs were encouraged to pull on a toy bone that was dangling from the top of the dog house-shaped machine. Once the dogs pulled on the bone, a ball was launched through the roof that sent the dogs running across the park to fetch it.
Much to the pets' delight, once they dispensed the ball into a shoot they were rewarded with a bowl of fresh dog food. This vending machine is an amazing marketing idea from the pet food brand, that surely dogs and their owners will enjoy.
As you can imagine, it didn't take the dogs long to figure out how to get a bowl of free food. The dogs were encouraged to pull on a toy bone that was dangling from the top of the dog house-shaped machine. Once the dogs pulled on the bone, a ball was launched through the roof that sent the dogs running across the park to fetch it.
Much to the pets' delight, once they dispensed the ball into a shoot they were rewarded with a bowl of fresh dog food. This vending machine is an amazing marketing idea from the pet food brand, that surely dogs and their owners will enjoy.
Trend Themes
1. Pet Vending Machines - The creation of vending machines for pets, specifically for dogs, presents an opportunity to tap into the pet food market in a unique and interactive way.
2. Interactive Pet Marketing - Using interactive marketing techniques such as vending machines creates an opportunity for pet food brands to differentiate themselves and create brand loyalty.
3. Tech-enhanced Pet Products - Incorporating technology into pet products, such as vending machines, is a way to capture the attention of tech-savvy customers and provide a unique and innovative experience for their pets.
Industry Implications
1. Pet Food Industry - The pet food industry can benefit from using interactive vending machines as a new marketing avenue to promote their products.
2. Pet Retail Industry - Pet retail businesses can utilize high-tech vending machines as a point of differentiation in a crowded industry, attracting customers through innovative products and interactive experiences.
3. Technology Industry - The technology industry can partner with pet food and retail businesses to develop and implement tech-enhanced pet products, tapping into a growing market for pet owners who are interested in the latest technology for their pets.
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