The Diet Coke Slender Vender is the Thinnest in the World
Meghan Young — May 8, 2013 — Marketing
References: coca-colacompany & psfk
The Diet Coke Slender Vender promotes the soda pop company's 'fit and elegant' beverage, as they themselves describe it. Appropriately slim, it not only suggests the physical and health benefits of the drink that contains no sugar or calories, its size and shape allows it to be slipped into just about any location to serve the public even better.
The thinnest vending machine in the world, the Diet Coke Slender Vender was created to show off the benefits of the drink in a fun and unexpected way. As the accompanying video shows, they certainly nailed the surprise element. People are constantly and pleasantly taken aback when they discover the Diet Coke Slender Vender. Beautifully fitting in everywhere, it shows that Diet Coke is "the perfect fit for your day."
The thinnest vending machine in the world, the Diet Coke Slender Vender was created to show off the benefits of the drink in a fun and unexpected way. As the accompanying video shows, they certainly nailed the surprise element. People are constantly and pleasantly taken aback when they discover the Diet Coke Slender Vender. Beautifully fitting in everywhere, it shows that Diet Coke is "the perfect fit for your day."
Trend Themes
1. Slim Vending Machines - There is a growing trend towards slim vending machines that can fit into any location and promote products in a fun and unexpected way.
2. Health-conscious Beverages - The popularity of health-conscious beverages, such as sugar-free and zero-calorie drinks, is driving the demand for vending machines that promote these products.
3. Surprise Marketing - The use of surprise elements in marketing, like the Diet Coke Slender Vender, is becoming a disruptive innovation opportunity to capture consumer attention and create memorable brand experiences.
Industry Implications
1. Beverage Vending - The beverage vending industry can leverage slim vending machines to offer a wider range of health-conscious drink options and increase consumer engagement.
2. Fitness and Wellness - The fitness and wellness industry can partner with slim vending machines to promote their products and services in a unique and convenient way.
3. Marketing and Advertising - Marketing and advertising agencies can explore surprise marketing tactics and create innovative campaigns that utilize unexpected elements to capture audience attention.
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