Wesc's 'The Hunt' is a New Campaign for Their Denim Collection
Peter Vallas — June 9, 2011 — Pop Culture
References: wesc & offthehook
Famous Swedish urban clothing brand We Are The Superlative Conspiracy, or WESC for short, have launched a new campaign to showcase their denim styles called 'The Hunt.'
The Hunt is a two minute long video that encompass the lives of four individuals. One is obsessed with art, one with her makeup, the other with her garden and the last subject is involved with film and cameras. Little do these WESC sporting models know that people are after their signature denim.
Once they know that The Hunt is on the four models run and even ride for their lives to evade this unseen force. The campaign deploys the idea that the new denim from WESC is highly wanted and that you should get it before it's too late.
The Hunt is a two minute long video that encompass the lives of four individuals. One is obsessed with art, one with her makeup, the other with her garden and the last subject is involved with film and cameras. Little do these WESC sporting models know that people are after their signature denim.
Once they know that The Hunt is on the four models run and even ride for their lives to evade this unseen force. The campaign deploys the idea that the new denim from WESC is highly wanted and that you should get it before it's too late.
Trend Themes
1. Model-chasing Campaigns - Using the strategy of chasing models can help generate excitement and a sense of urgency among consumers to acquire a product.
2. Personalized Branding - By showcasing individual passions, brands can forge deeper connections with consumers leading to enhanced brand loyalty.
3. Influencer Marketing - Incorporating influencers into campaigns can increase brand awareness and create a sense of exclusivity, encouraging consumers to participate.
Industry Implications
1. Fashion Industry - Fashion brands are able to generate more buzz and create a greater demand for their products by using the model-chasing campaign strategy.
2. Cosmetics Industry - Cosmetic brands can target specific audience interests and showcase their product’s versatility by creating personalized branding campaigns.
3. Film Industry - Film companies can build hype around their upcoming releases by incorporating personalized branding and influencer marketing into their promotional campaigns.
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