The Anja Rubik Fendi Fall 2011 Campaign Melds Fashion and Fine Art
Corinne Guirgis — July 18, 2011 — Marketing
References: theconsumerism & fashiongonerogue
The Anja Rubik Fendi Fall 2011 Campaign is a perfect example of the relationship between fashion and art, as photographer and iconic fashion designer Karl Lagerfeld blurs the two worlds in this stunning photo series.
The muselike theme of the shoot is fitting for the campaign, as Rubik is perceived by fashion appreciators as Lagerfeld’s muse and this is certainly not the first time the two have worked together to create beautiful imagery. In the photos, she plays muse to male model Brad Kroenig, who plays the role of painter. According to Fashion Gone Rogue, “The collections mishmash of furs, tweed and knits go on display in a studio setting where Anja is as elegant as ever in languid poses,” which I believe to be a thoroughly accurate explanation of this series.
Implications - Consumers appreciate works of art that converge multiple art forms that are inspired by each other. These works appeal to the broadest range of viewers whose eyes are drawn to a variety of different artistic styles.
The muselike theme of the shoot is fitting for the campaign, as Rubik is perceived by fashion appreciators as Lagerfeld’s muse and this is certainly not the first time the two have worked together to create beautiful imagery. In the photos, she plays muse to male model Brad Kroenig, who plays the role of painter. According to Fashion Gone Rogue, “The collections mishmash of furs, tweed and knits go on display in a studio setting where Anja is as elegant as ever in languid poses,” which I believe to be a thoroughly accurate explanation of this series.
Implications - Consumers appreciate works of art that converge multiple art forms that are inspired by each other. These works appeal to the broadest range of viewers whose eyes are drawn to a variety of different artistic styles.
Trend Themes
1. Converging Art Forms - Combining multiple art forms in one work appeals to a broad range of viewers with different artistic preferences.
2. Fashion as Fine Art - Blurring the line between fashion and fine art provides opportunities for innovative and visually stunning campaigns.
3. Muse and Artist Collaboration - Exploring the relationship between a muse and artist in fashion photography creates captivating imagery and storytelling.
Industry Implications
1. Fashion Photography - Fashion photographers can leverage the convergence of different art forms to create visually captivating campaigns.
2. Fine Art - The fashion and fine art industries can intersect to create disruptive and visually engaging works of art.
3. Marketing and Advertising - Using the concept of a muse and artist collaboration in campaigns can create unique storytelling opportunities for brands.
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